Apple acquires Beats

Ending its exercise in delayed gratification, Apple turned rumor into reality by acquiring Beats Electronics for $3-billion. Tellingly, Apple’s press release leads with the streaming music service. “Apple today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software.” Continue Reading

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What thought leaders think of Apple/Beats

The rumor hasn’t been refuted yet, and the entire music-tech world is treating it a fact, soon to be manifested. Apple will (reportedly) acquire Beats Electronics, including Beats Music. RAIN solicited comments from thought leaders, and harvested some of the most provocative perspectives in other media outlets, to create a landscape of opinion and speculation. Continue Reading

Apple CarPlay comes to existing cars via Pioneer

Apple CarPlay is one of the most interesting connected-car initiatives. Pioneer plans to offer an aftermarket solution to existing cars, via updates to its AV Receiver models. The update is firmware, which means software downloaded into the unit and permanently installed. It’s really an operating system upgrade to installed Pioneer audio units, that includes Apple’s CarPlay software. Continue Reading