AdLarge Media and Yahoo Sports Radio announced that they will continue their partnership, which sees AdLarge continuing to provide exclusive ad sales representation for the broadcaster. Yahoo Sports Radio has an estimated weekly audience of 5 million across more than 500 radio stations, satellite stations, and mobile platforms. Continue Reading
On the Move tracks hires, promotions, and other notable personnel changes in the audio industry. CueSongs brings on new development exec, while a new national account manager joins the team at AdLarge. Continue Reading
Audio ad sales company AdLarge Media notified us today that it has acquired exclusive ad-rep rights to Associated Press (AP) on-demand news reports on AudioBoom. Along with extending AP’s exposure to marketers, there is a reach play in the deal, which allows affiliaste radio stations to host AP audio updates on their websites and mobile apps. Continue Reading
AdLarge added another podcast deal to its growing portfolfio of exclusive ad-representation agreements for on-demand audio, this one with RotoWire for its line of fantasy sports podcasts. RotoWire produces daily podcasts for fantasy sports players in football, baseball, and basketball, plus weekly shows in audio and video. Continue Reading
Audio ad-representation firm AdLarge continues a recent streak of news by announcing an exclusive national advertising sales-rep agreement with Hotspot.fm, an Internet radio app. Spokespeople for Hotspot.fm told RAIN News that the app is recently launched to the U.S. market. Continue Reading
Ad-repping firm AdLarge Media and on-demand audio platform AudioBoom have signed a partnership that gives AdLarge exclusive representation of AudioBoom advertising opportunities for its quickly growing U.S. audience, starting in the new year. We spoke to executives from both companies. Continue Reading
Native advertising has ebbed and flowed across media categories for decades. 2014 has been a year in which the streaming audio market has embraced native campaigns, and signs point to increased adoption by advertisers, and increased offerings by publishers. We spoke to Cathy Csukas (Adlarge) and Lex Friedman (Midroll Media) for sell-side perspective. Continue Reading
In the start of a new affiliate marketing initiative, ad-repping firm AdLarge has hired Jessica Sherman as Senior Director, Affiliate Marketing. Sherman spent nearly 11 years at Westwood One, as VP of the News/Talk division. There, she worked to populate networks with affiliates with $14-million in sales volume. Continue Reading
Jay Green, previously the National Account Director at PodcastOne, has joined AdLarge as VP, Digital Sales and Content Partnerships. Before PodcastOne, Green spent 12 years at Dial Global, in research and strategic operation roles. Continue Reading