UK creative agency A Million Ads has made a public release of its proprietary Studio:Podcast platform, which creates personalized audio ads for use in podcast marketing. The platform has been operating in a non-public version, with podcast tech company Acast. Continue Reading
Podcast company Acast is rolled out in France. Yann Thébault, a former Spotify director, has joined Acast to lead the French operations. Acast France will focus on support for independent podcasters and publishers, work with media groups and brands, and further development of the domestic podcast market. Continue Reading
Podcasting company Acast announced that it has secured an investment of $33 million. The Series C funding round will support Acast’s growth in the United States and will further expand its international footprint. “This has been the biggest year in our short history as a company,” Acast CEO Ross Adams said. Continue Reading
Acast announced that it is launching its first personalized podcast ads. The podcast platform’s latest feature is powered by A Million Ads, and the service will be available across Acast’s entire global network. According to the press release, elements including the voiceover, the sound effects, and the music of an ad can be customized to a particular listener’s specific situation. Continue Reading
Podcast company Acast announced the launch of an Alexa voice skill. This development allows listeners to start, pause, and skip their way through Acast’s programming lineup on Alexa-enabled devices. It will also encourage discovery, with podcast fans having the option to explore new shows through playlists curated by Acast. Continue Reading
Reality shows have long been the domain of television, but one podcast called The Brights is ready to tackle the genre. British TV personality and fashion designer Lydia Bright is releasing a weekly program that may be the first structured reality show podcast. Continue Reading
Acast announced that it is collaborating with Spotify to create a distribution channel for its podcasts. The deal includes integrations within the Acast Create content management system. Continue Reading
Podcast platform Acast has added a new voice development that hits close to home. The company, headquartered in Stockholm, has launched a new voice app for Google Assistant in Sweden. Continue Reading
Acast, podcasting host and audio company, announced a deal with UK broadcaster ITV. Under this partnership, Acast will host and expand ITV’s podcast lineup, which includes Love Island: The Morning After, Tour de France Podcast and World Cup Podcast. Continue Reading
Acast has released another round of data about podcast listeners and advertising. The Acast Audio Intelligence Report reviews spending habits for podcast listeners in the U.S. and UK. The two markets showed marked similarities in both demographic details and in reactions to podcast ads. Continue Reading
Podcast platform Acast celebrated its fourth birthday with the milestone of 100 million monthly listens. The result is a doubling of Acast’s results year-on-year. Continue Reading
Acast has signed an exclusive deal with Irish digital sales agency i-Believe. Under this arrangement, i-Believe will offer ad placement on premium, on-demand, brand-safe podcast content at scale in Ireland. Continue Reading