Search Results for: podcast radio

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Steve Goldstein:Wondery Folds Into Audible — What It Signals About Podcasting’s Future

Posted on by Brad Hill

by Steve Goldstein

In his latest column, Steve uses a Q&A format to assess industry shock of Wondery folding into Amazon-owned Audible. “This move appears to be more than a corporate reshuffle,” Steve asserts, “It signals a broader strategic shift.” Good or bad for podcasting? Has Amazon lost interest? How does the future look? Do small and niche shows get left behind? One thing for sure: Podcasting is now unmistakenly a mainstream business, where strategy, structure, and ROI take the lead. A must read. Continue Reading →

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Podcast advertisers overrate targeting, and other presumptions

Posted on by Brad Hill

In what seems like an exhaustive exercise in debunking commonly held presumptions, a study released by the Audio Active Group (fronted by Westwood One and Cumulus Media), we see an argument that podcast advertisers overestimate the business-building power of audience targeting. At the same time, they underestimate the power of creative — how the advertisement is conceived, written, recorded, and produced. Click for very interesting metrics produced by Podscribe research. Continue Reading →

Edison Research offers status badges for top-ranked podcasts

Posted on by Brad Hill

Edison Research enjoys unique status for its Podcast Metrics rankers of U.S. and UK podcasts. Since those rankers are derived from surveys, not from server-side download counts, no podcast in the world suffers a platform disadvantage. Now, Edison announces a Top Podcast badge, a bragging emblem for podcasts which rank in any of the three rankers published by Edison: Top 10, Top 25, and Top 50.
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What makes podcast ads effective? New research.

Posted on by Brad Hill

In Part 3 of its survey series The Advertising Landscape, podcast advocacy and advisement company Sounds Profitable sought to discover what advertising characteristics, attributes, and topics create a bond between listeners and sponsors. That bond could be manifested by a purchase, or a feeling of effectiveness, or writing down a promo code, or discussing an advertised product with others. Survey participants were also asked about ad effectiveness generally. Click for some of the results and the download link. Continue Reading →

Steve Goldstein:The SEO Collapse: Did Podcasts Replace Late Night?

Posted on by Brad Hill

by Steve Goldstein

In Steve’s latest column, a detailed and interesting analysis of an historical moment. “Stephen Colbert’s exit from The Late Show is more than a changing of the guard. It’s a flashing red signal that the entire late-night ecosystem is being upended. The space late-night TV once owned has changed rapidly, with podcasts playing a central role in that transformation.” “Podcasts aren’t just taking the mic. They’re taking the moment.” Continue Reading →

James Cridland’s Radioland – The biggest radio stations in the US

Posted on by James Cridland

by James Cridland

In this week’s exceptionally deep and thoughtful guest column, James puts a focus on the BBC Sounds media and radio app, which is scheduled to be discontinued outside of the UK today. Also covered: how BBC Sounds is performing inside the UK. (Preview: Slight gain; older listeners.) Moving on from the BBC, James reports on the biggest radio stations in the U.S., one great YouTube video, a retroactive look at “AI Ashley,” census data about radio listenership, visual advertising in radio, and James’ “universal radio” idea. Buckle in. Continue Reading →

James Cridland’s Radioland – BBC Radio overseas: a new plan after BBC Sounds closes

Posted on by Brad Hill

by James Cridland

As James’s regular readers know, he has been interested in the availability of BBC Radio outside the UK. And there’s been some movement. The BBC Sounds app will be turned off for listeners outside the UK on 21 July 2025 — but there’s more to it than that. And a lot more news. Continue Reading →

True Native Media intros podcast repping for new podcasts; maintains high-end service

Posted on by Brad Hill

Podcast representation company True Native Media has introduced an entry-level service called PodRamp. It is tailored to help small shows enter the market and accelerate their growth. The goal, for both podcast and platform, is to grow the shows’ audience to qualify for PodPremium, True Native’s existing and cornerstone program. Continue Reading →