RAIN Notes: Friday, March 31
Search Results for: podcast radio
RAIN Notes: Thursday, March 30
Jottings of Note
— Taking the Lead (Audacy)
— Poor Dad (Audio Up)
— History of Korean Podcasting (Podnews)
RAIN Notes: Wednesday, March 29
Jottings of Note
— Two For One (Audacy)
— New Chair (Libsyn)
— Using Words (Riverside)
Interchangeable Ad Slots: Acast’s method of increasing inventory
Global podcast company Acast sent an interesting notice about a tech innovation called Interchangeable Ad Slots. The system takes advantage of Acast’s basic system setting which reserves each ad slot for one of two ad types: host reads, or pre-recorded brand commercials. The new technology can discern which type is reserved for a slot, and override that setting by selling and delivering the other type. Continue Reading
Why is RSS great? A pitch by the Open Standards Project
From the beginning, podcasting used the open RSS system for distribution. RSS enables any audio app to present podcasts in any kind of directory system. It’s an open, unowned protocol. But when the most popular podcast in the U.S. (The Joe Rogan Experience, according to Edison Research) is purchased by one of the most popular listening apps in the world (Spotify), the door slams shut on RSS. Justin Jackson, a founder of Transistor.FM, posted a detailed advocacy for RSS. Continue Reading
RAIN Notes: Wednesday, March 22
Jottings of Note
— GPT Perspectives (Eric Nuzum)
— How To Live-read (Acast)
— Connecting the Parts (Steve Keller)
RAIN Notes: Monday, March 20
Jottings of Note
— GPTAircheck (Futuri Media & Rusty Hodge)
— Medium-moved Messages (Sounds Profitable / Signal Hill Insights)
— Stats Roundup (DemandSage)
Audacy earnings: Macroeconomics, advertising pullback, and 2023 optimism
Audacy reported its fourth quarter earnings, and while earnings were up three percent for the year, expenses grew by twice that, pulling down the company’s EBITDA down six percent — “a far cry from what we had anticipated,” said Chairman and CEO David Field. Click through for lots of podcast-specific metrics. Continue Reading
RAIN Notes: Monday, March 13
RAIN Notes: Monday, March 6
RAIN Notes: Friday, March 3
Jottings of Note
— First Things First (Insider Intelligence)
— Bottom Lines (BBC)
— Caffeine Now (Say It Now)
As pod listening raises annually, ad rates drop monthly
In yesterday’s Infinite Dial 2023 report conducted by Edison Research (RAIN coverage HERE) we saw growth stories for online audio generally, and podcasting in particular. Listening to podcasts (and online audio generally) trended upward. At the same time, the monthly CPM ad-cost tracker from AdvertiseCast shows ad rates dropping. Those two trends are not necessarily contradictory. Continue Reading