Technology podcasts earned the highest category CPM rate (cost per thousand ad plays) in March, according to Libsyn-owned AdvertiseCast. For the month, the average CPM for a 60-second podcast spot was $23.43, while the Tech category average was $32. Kids & Family posted a $28 CPM, and the Business category came in at $27. Click for a trendline and additional details. Continue Reading
SETI, the institute whose sole mission is the search for extraterrestrial life, has reported the discovery of podcast signals originating from across the galaxy. “We don’t know exactly where these shows come from, honestly,” remarked James Aressess, head of SETI’s audio division. “But we know a podcast when we hear one.” Click through for revelatory details. Continue Reading
The BBC generously released its annual report for 2022-2-23. Here, we identify nine key points in the 82-page document metrics about, and plans for, podcasting. Click through for the list. Continue Reading
Podcast consultancy and production company Quill has released the winners in the 2022 Quill Podcast Awards. The company describes its Awards program as “A hybrid of a public nominations and a judging period by a panel of experts, the awards are given to companies and podcasts that have built strong audiences, innovated within their category, and created outstanding content.” Continue Reading
TuneIn is notifying us that the Premium subscription level of the streaming audio app has struck a distribution deal with Major League Baseball (MLB) to carry radio broadcasts of all 2022 games. TuneIn serves 75-million active monthly users. The Premium subscription is offered at $9.99/month, and includes major sports, music, news, and 100,000 global stations with reduced ads.
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The Webby Awards, which since 1995 has been operating an annual ceremony for excellence on the internet, now announces a spinoff podcast award program. Called the Signal Awards, the first ceremony will be in January, 2023. Click for categories and submission info. Continue Reading
iHeartMedia is partnering with digital talent network/studio to form a new network called Curativity. The alliance kicks off with three kid shows. Continue Reading
In our latest intermittent check-ins to Podtrac’s weekly podcast download report, we see a 45% increase between March 22, 2021 and March 27, 2022. The Society & Culture category showed the strongest week-over-week growth at +5%. Science showed the weakest week-over-week growth at -7%. Click for graphics.
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The Podcast Movement Hall of Fame, which was inaugurated in 2015, was resumed at last week’s Podcast Movement Evolutions gathering after a hiatus of a few years. “We are honoring the pioneers,” was the theme for this returning ceremony. Continue Reading
Spotify has dropped an interactive graphic website which presents statistics promoting Spotify’s value (and the value of streaming music generally) to musicians at many levels. Up top, Spotify notes that it has paid over $30-billion in royalties to the music industry as a whole, including $7-billion last year. Following that is an interactive card deck, called Top 10 Takeaways,” which highlights selected payout metrics. And there is much more. Click for illustrations and a link. Continue Reading