James Cridland’s Future of Radio: how the iTunes podcast chart works, and how the BBC checks your licence

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Insights into the inner workings of the iTunes podcast chart. Responses to BBC licences and ‘snooping’. Much more from around the world. Continue Reading

Steve Goldstein: Steve Pratt thinks most podcast marketing is wrong

by Steve Goldstein

In this latest installment of the Amplifi Media blog, Steve Goldstein interviews Steve Pratt, the founder and ex-CEO of Pacific Content. The conversation vectors into branded podcasts, naturally, as both Steves have a long history producing that format. Click through to read the whole thing, including the marshmallow test and a legenday John Houseman ad. Continue Reading

Sam Harris: Has the Pandemic Offered a Pathway to Kids’ Podcasts?

RAIN is delighted to introduce the first piece from guest columnist Sam Harris of Hook Research in the UK. In this inaugural column, Harris explores the state of the kids spoken word content market in the UK and contemplates the benefits for brands operating within it. Plenty of research and quotes here, plus an overview of the child-oriented podcast and audiobook markets. Continue Reading