Signal Hill Insights and Triton Digital have released a study called The Listening and Consumer Habits of the Black Podcast Audience. (It is HERE.) “Black Americans are a vital force within the American podcast audience.” –Jeff Vidler, President/Founder, Signal… Continue Reading
A new look; better targeting; new ad formats. Those are the chief attributes of Spotify’s relaunch of its self-serve audio advertising platform. Oh — and a new name. BEFORE: Spotify Ad Studio. NOW: Spotify Ads Manager. (See RAIN’s coverage of… Continue Reading
UK-based global podcast company Audioboom released first-half earnings. The key performance indicators are unanimously sunny. Click for financial details and detailed comments from CEO Stuart Last. Continue Reading
“I said that while many believe that Spotify has a great product, we needed to prove that we could also be a great business. I think we’re really starting to show this now.” (Daniel Ek, CEO, Spotify) That’s from Spotify’s Q2 earnings release. Click for numbers and charts.
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“Daily just isn’t enough,” claims Mark Mulligan, Managing Director and Analyst at MIDiA Research and RAIN guest columnist. He is referring to studies which measure usage and audience size. His solution? Intraday usage tracking, That view yields a surprising ranker. Click for graphs and explanations. Continue Reading
SoundExchange, the U.S. government-designated royalty collection and distribution agency for streaming music royalties, has sued AccuRadio, the Chicago-based streaming music platform. AccuRadio disputes the claims against it. Click for our coverage, plus both statements in full. Continue Reading
Most American women are sports fans to some degree — that’s from a study by Edison Research, with SiriusXM and Group M. Metrics abound to lock in that fact. But ultimately this research is about advertising, and it supplies key linkages connecting female fandom with purchasing power and tendency. Click for lots of detail and graphs. Continue Reading
Triton Digital released its monthly US Podcast Ranker for June 2024, representing measurement from June 3 through June 30. (Triton rankers use 28-day months.) Triton’s ranker is actually two rankers: One for podcast shows, and one for podcast sales networks. We examine both.
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In an effort to maintain authenticity and leverage the convenience and accuracy of AI, podcast ad agency Adopter Media has placed limitations on AI voicings of host-read ads. Specifically, insertion orders will now define limits on the use of AI voicing of ad copy. More than just an in-house decision, the company calls for creators, networks, advertisers, and agencies to uphold similar standards. Details inside. Continue Reading
In the latest edition of Borrell Associates Chart of the Week, we notice with interest advertiser interest, and usage, of different media categories. Twenty of those categories are gauged according to a level of interest and use by local media advertisers. Click for observations. Continue Reading
The New York Times is putting a lot of its podcast content behind paywalls, as it has done with cooking, games, and other categories. Should podcasters emulate? In this week’s guest column, Steve Goldstein observes: There is a lot of churn in subscription land. And the audio landscape is saturated with free content, much of it excellent. so it’s a mixed bag: “Good news: Some people are willing to pay. Bad news: not a lot of people.” But there are exceptions, and industry opinions, and no definitive answer for all shows. Click for a key review of strategic thinking. Continue Reading
A new tool for podcast creators has entered the field. The Podcard is an online media card which emblemizes and summarizes, brands, and links to a show’s landing page. It is also playable media, so recipients can listen to a… Continue Reading