RAIN Notes: August 5
— Retracting The Recoil (Spotify)
— Seeing The Audio (Washington Post)
— Speaking The Grit (iHeartPodcasts)
Average cost of podcast ad dips in monthly Libsyn Ads reckoning
The average cost per thousand (CPM) for podcast advertising in July declined from the previous month. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.69 on July 1, compared to $21.95 a month earlier. Click for more detail and the long-term graphic. Continue Reading
RAIN Notes: August 2
— Breaking New Ground (SiriusXM)
— AM FTW (American Principles Project)
— Back To Roots (John Goforth)
Triton Digital debuts LATAM Podcast Ranker alongside a LATAM Insights Report
Triton Digital released a new ranker: The Latin America Sales Network Podcast Ranker. In addition and at the same time,, Triton added to its growing bundle of survey reports with the LATAM Insights Report. While the ranker celebrates success among Latin American podcast networks, the Insights document offers insights in consumer behavior. Click for details. Continue Reading
30-second midrolls reign in podcast ads, and much more from Magellan benchmark report
Magellan AI released its Podcast Advertising Benchmark Report for Q2 2024. The 19-slide public PDF dives deep into Magellan’s specialties — the who, how, and how much of podcast advertisers. It’s not a survey; Magellan’s tech analyzed over 101,000 episodes of popular podcasts. Click for methodology, results, graphs, and linkage. Continue Reading
Captivate and Megaphone achieve IAB 2.2 podcast measurement certification
Captivate calls it “the gold standard for podcast analytics measurement.” Megaphone refers to “the highest industry standards around accuracy and transparency in podcast measurement.” Both companies have announced their compliance with the IAB’s latest standard. Click for more info and linkage to the IAB 2.2 documentation. Continue Reading
RAIN Notes: Tuesday, July 30
— Shady Collaboration (Acast)
— Stepping Up (The Podglomerate
— Back To Roots (John Goforth)
— Sight Is Unnecessary (John Fix / Westwood One Blog)
UMG stock remains trampled after streaming revenue dip
Universal Music Group (UMG), the world’s largest record company, suffered an off-the-cliff stock dip last Thursday following the company’s earnings call. The hinge point? unexpectedly low streaming revenue. The question was: Who set the expectation? Continue Reading
Lower Street acquires Pacific Content
UK-based podcast production company Lower Street has acquired branded podcast creator Pacific Content. Lower Street founder Harry Morton explains why. Steve Pratt, Pacific Content founder, raves about Morton and Lower Street. Continue Reading
Acast celebrates decennial with 24% sales growth, over1B listens, net sales growth in Q2
Acast, founded in 2014, released its Q2 earnings with a 10-year celebrative spirit. Key bragging points focused on net sales, gross margin, EBITDA, number of listens, and average revenue per listen. Click for muc more detail. Continue Reading
Black Podcast Listeners: Business owners, monthly listeners, and more. (Signal Hill / Triton Digital)
Signal Hill Insights and Triton Digital have released a study called The Listening and Consumer Habits of the Black Podcast Audience. (It is HERE.) “Black Americans are a vital force within the American podcast audience.” –Jeff Vidler, President/Founder, Signal… Continue Reading
In wake of earnings, Spotify upgrades Ads Manager self-serve platform
A new look; better targeting; new ad formats. Those are the chief attributes of Spotify’s relaunch of its self-serve audio advertising platform. Oh — and a new name. BEFORE: Spotify Ad Studio. NOW: Spotify Ads Manager. (See RAIN’s coverage of… Continue Reading