ABC survey: Smartphones dominate Australia’s highly engaged podcast audience

The Australian Broadcasting Corporation released results from its fourth annual podcast survey. The project included more than 2,800 participants, with about 2,500 who identified as podcast listeners. Among the podcast listening cohort, weekly listening trends revealed high rates of engagement with the audio format. Continue Reading

Discover Pods survey finds continued rise in podcast listening, plus positive response to ads

Discover Pods released a specialty report based on a survey of highly engaged podcast listeners, charting the consumption behavior of enthusiastic listeners. In the company’s third annual analysis, which surveyed more than 1,000 podcast fans, the results showed that 82.4% of respondents listen to more than 7 hours of podcasts every week. Continue Reading

BBC study explores the power of branded podcasts

Several studies have explored the power of podcasts to forge personal connections with listeners, and a new investigation takes a closer look at how that applies to branded podcasts. BBC StoryWorks, the branded content division of the BBC Global News, commissioned a study by Neuro-Insight researchers into the power of sponsored shows to connect with listeners and achieve business goals. Continue Reading