RAIN Notes: Tuesday, February 21
Jottings of Note
— Podcast Programmatic Pickup (The Sonic Truth)
— Bubble Or Blip? (Bubble Trouble)
— From Bitter To Sweet (Sonic Seasoning)
News
Sirius XM tops Edison ranking of top podcast networks
Edison Research has released its Top Podcast Networks for combined Q3-Q4, 2022. The list ranks podcast networks based on total audience reach from Edison Podcast Metrics, and reflects an expanded sample which now includes weekly podcast listeners age 13-17. Click through for the visual. Continue Reading
RAIN Notes: Friday, February 17
Jottings of Note
— Pre-Audible … Way Pre (NY Times)
— Taking the Measure (Westwood One)
— End of an Executive Era (YouTube)
Triton Digital January US Podcast Report: NPR retakes top spot; only one debut
Triton Digital released its January Podcast Report, which measures weekly downloads of Triton measurement clients. NPR regains #1, assisted with the highest number of episodes created in the month. Not much switching around within this stable ranking. Continue Reading
From Joe Rogan to Freakonomics: Top 50 podcasts in H2 2022 (Edison Research)
Edison Research has released its measurement of the top 100 podcasts in the U.S. for combined Q3 and Q4. As the company emphasizes, this is the only podcast ranker which doesn’t count downloads, and isn’t restricted to clients. Edison builds this ranking through a survey of 10,597 podcast consumers ages 13 and older in the U.S. Continue Reading
Veritonic Audio Intelligence Summit: Power, Attribution, Myth-busting
On Wednesday Veritonic presented its second annual Audio Intelligence Summit, a half-day series of presentations whose main theme was the primacy of audio. A series of eight onstage discussions explored the power of audio branding, the monetization of podcasts, and much more. Part 1 of our coverage here.
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Acast: Revenue growth and optimistic outlook in Q4 earnings
Global podcast company Acast released its Q4 earnings, in a comprehensive, downloadable, fully designed PDF. Gross profit, net loss, and lots of detail, plus comments from CEO Ross Adams. Continue Reading
MusicWatch creates “Generation Audio” with eight age demos
“Audio is a category ripe for segmentation.” –Russ Crupnick, Managing Partner, MusicWatch MusicWatch has ingeniously (and laboriously) measured listening tendencies and habits across a wide age spectrum, breaking down the results by individual. The result is a more granular… Continue Reading
First-person sponsor endorsements under FTC scrutiny; one case resolved
A prevailing type of sponsor message in podcast advertising is the host-read personal endorsement of a product or service. If you listen to a lot of podcasts, you develop an impression that companies give away a high volume of samples as the basis of this marketing strategy. An FTC investigation — started last year and completed last week — potentially pokes a hole in that assumption. Continue Reading
RAIN Notes: Monday, February 13
Jottings of Note
— How and When (Semafor)
— Glass Half Full (Signal Hill Insights)
— Dream Come True (The Podglomerate)
RAIN Notes: Friday, February 10
Jottings of Note
— Black Podcast Listening (Edison Research)
— Subscriber Benefit (Wondery+)
— Dream Come True (The Podglomerate)
Sirius earnings: Bullish on podcasting despite cyclical softness
“The economics of podcasting got a little out of hand, to say the least.” So said Scott Greenstein, President and Chief Content Officer of SiriusXM. Sirius noted that headwinds with economic and business uncertainties causing many major advertisers to be cautious in their marketing spend. Still podcasting grew 24% in full-year 2022, and represented 38% of total advertising business in the year. Continue Reading