Local ad marketplace spending in 2024 is projected at $176-billion, according to BIA Advisory’s just-released forecast. Turning to a different source, we see a much higher digital percentage for total-U.S. ad spending. Click for details and charts. Continue Reading
— Easily Digested (Westwood One)
— Super-serving The Underserved (Steve Pratt)
— Investments Needed (E.B. Moss)
— Royalty Complexity (Will Page)
— The Winner Will Be… (Radiocentre)
— Radio Metrics On Social (Jacobs Media)
— Corpus Electrica (Manoush Zomorodi)
— The Apple Influence (Ross Adams)
— Transition (Eric John)
Podchaser, an Acast company, is releasing a new ad verification layer to its tech stack. Called Airchecks, and honoring the radio heritage of that term, the product leverages AI to analyze keywords and patterns in podcast waveforms. Two main goals propel this venture. Continue Reading
Podcasters who distribute on Spotify (the dominant podcast delivery system by far) are recipients of a substantial upgrade of tools for managing the Spotify portion of their businesses. The just-announced upgrade is in three parts, emphasizing presence, insights, and monetization. Click for details and screenshots. Continue Reading
Will Ferrell’s podcast network, Big Money Players, is working with iHeartMedia to create a multi-platform comedy creators program and multimedia comedy show. The talent incubator part of this will roll out at Ferrell’s discretion, highlighting his personally selected comedians. Those individuals will join the BMP network and be showcased across the iHeartMedia ecosystem. Continue Reading
In its most recent Latino Podcast Listener Report from Edison Research, this segment of podcast listenership is portrayed as racing into podcast engagement, and highly receptive to advertising. As a national group, Latinos wield impressive purchasing power. Edison puts a number on that: $2.8-trillion, and dramatically computes that overall purchasing budget as greater than the GDP of the UK or India. Click for much more info, and a link to the presentation slides.
Continue Reading
— In and Out of China (TED)
— Crushing News (Podnews)
— Long-form Advertising (Acast) Continue Reading