RAIN Notes: Monday, June 12
News
Triton Digital offers consolidated advertising across digital and broadcast segments
Audio adtech giant Triton Digital has announced that buyers can now streamline and consolidate their advertising across all audio segments — podcast, streaming, and broadcast. The broadcast piece is added by Triton’s workflow automation partner Basis Technologies, which expanded its integration to give brands and agencies programmatic guaranteed buying access to broadcast radio ads. Click through for details. Continue Reading
RAIN Notes: Friday, June 9
— Quiet Fascination (The Verge)
— Dialing Down Under (Edison Research)
— It’s Due (NAB)
RAIN Notes: Thursday, June 8
Spotify to merge Parcast and Gimlet in podcast reorg; 200 layoffs to ensue
“Our continued success in growing the podcast ecosystem is predicated on the necessity that the Spotify Machine is always in motion.” –Sahar Elhabashi, VP and Head of Content Business, Spotify Spotify is planning employment terminations for 200 people in… Continue Reading
RAIN Notes: Thursday, June 1
— Seeking Participation (Veritonic)
— TikTok Music (MBW)
— Significance (Signal Hill Insights)
2023 Quill Podcasting bestows 19 awards in annual program; “Ditch the Suits” wins top prize
In the results of Quill Podcasting’s annual awards, we find winners across several show categories, plus bestowals for best branded podcast (in four sub-categories), best agency, hosting, ad platform, PR company, innovation, and advertising. Click for info. Continue Reading
RAIN Notes: Tuesday, May 30
— Sexy Success (TPX)
— Demystification (Paul Riismandel)
— Label Lobbying (TorrentFreak)
2023 Quill Podcasting bestows 19 awards in annual program; “Ditch the Suits” wins top prize
In the results of Quill Podcasting’s annual awards, we find winners across several show categories, plus bestowals for best branded podcast (in four sub-categories), best agency, hosting, ad platform, PR company, innovation, and advertising. Click for info. Continue Reading
SiriusXM and Spotify switch in Edison’s latest Top 30 Podcast Networks ranking
Edison Research has released its latest Top 30 Podcast Networks (U.S.) ranker. Covering the Q42022 – Q12023 period. The list ranks podcast networks based on total audience reach. Uniquely in the field, the ranking is survey-based. Click to see it. Continue Reading
RAIN Notes: Thursday, May 25
— Symbolic End (CD Baby)
— All the Topics (Heather Osgood)
— Chock Full of Charts (Pierre Bouvard)
Ford avoids collision with Congress; reinstates AM radio
Ford Motor Company has announced that it will, after all, put AM radio reception in its 2024 cars. The company previously announced it was ditching the venerable and useful broadcast format. AM Radio was first installed in auto dashboards in the 1920s, and has continued to sit alongside FM for a hundred years. Click for details about pending legislation, and other car makers which have removed AM. Continue Reading