Pierre Bouvard of the Westwood One Blog has revealed portions of the Share Of Ear research study performed by Edison Research. Among many results, we learn that spoken word audio is generally up — due initially to the pandemic and accelerating since then — and ad-supported streaming music via Spotify and Pandora is down. Oh, and podcasting share has risen dramatically over seven years. Continue Reading
In a joint announcement this morning, Spotify and media giant Warner Bros. announced a distribution and sales agreement which will see podcasts in the Warner Bros Discovery unit hosted and monetized in Spotify’s technology and sales systems. The agreement includes shows in over two dozen media brands owned by Discovery, including CNN and HBO. Continue Reading
Global podcast company Acast is publicizing its accomplishments in Australia. As a broad and significant metric, the company has disclosed that it has delivered $31-million in local ad revenue to its indie podcast creators. The time span for this accomplishment is about six years — Acast entered the Aussi market in 2017.
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— Heartwarming (Edison Research)
— Question Answered (Sounds Profitable)
— Happy Self-Serveday (Acast)
Nielsen has released its 2023 Consumer Survey Report. This is a consumer sentiment study which stretches across disparate aspects of life — inflation, social media, audio listening, and more. Podcasting is highlighted early in the 28-page report, identified by consumers as the media consumption category likely to grow the most in their personal listening during the next 6-12 months. Click for detail and graphs. Continue Reading
— Warning (Colin Rushing)
— Realignment (iHeartMedia)
— Change At The Top (Cumulus Media)
— Transition (RAB)
— Turned Off (Spotify)
— Enough Is Enough (The Podcasting Playbook)
— Backing Away (Spotify)
— It’s A Wrap (Edison Research)
— Discoveries (The New Yorker)
Apple showed off its podcasting influence with the 2023 edition of its podcast tabulations. Called “Apple shares the most popular podcasts of 2023,” the release explores many variations of popularity. Starting off, we learn that Crime Junkie was the top podcast… Continue Reading
— Pure Synth (Anna Indiana)
— Creating and Owning (Pacific Content)
— Unlocking Secrets (podpod)
A new metric which gauges preeminence in audio advertising spotlights word density as an essential creative consideration. It’s called the Creative Standout score. Click for the explanation, graphics, and a study link. Continue Reading