RAIN Notes: Wednesday, March 27

Jottings of note:

AI Targeting

Podchaser, a subsidiary of Acast, announces enhancements to ita AI-powered Predictive Demographics, and audience targeting feature. In this tech, Podchaser is leveraging AI as opposed to first-party data. The result claims to predict audience attributes more precisely, and some segments are called out — country of residence, parental status, and education level. This product launch happened last October, and 84% of POdchaser clients have used it. Podchaser emphasizes the incoming cookie-free futures, in which automated intelligence might serve to replace personal data gathered from internet activity. More details HERE.



The Ambies — the podcast awards program produced by The Podcast Academy, held its annual bestowal ceremony yesterday at Podcast Movement in L.A., giving “best of” prizes across 27 podcast categories ranging from kids’ shows to documentaries, and professional skills from reporting to sound design. The overall Podcast of the Year: Slow Burn, from venerable pod producer Slate. The Interview category was triumphed by Wiser Than Me, hosted by Julia Louise-Dreyfus. See the whole rundown HERE.


LatinX Milestone

iHeartMedia has partnered with Mundo Hispano Digital, which operatesLatino media platform MundoNow.com. iHeart calls it “a significant milestone in the realm of LatinX media and marketing strategy.” At the center of the deal, MundowNow’s audio network, called Oyenos, will widely distribute its podcasts via iHeart, sprawling infrastructure. Oyenos was launched in February 2023., and averages 1.5-million dowloads per month.


March 27, 2024

Brad Hill