RAIN Notes: Thursday, November 16
— Smart (Smartest People In The Room)
— New (Fast Company)
— Beats (San Francisco Public Library)
News
iHeartMedia and Global join forces in comprehensive international sales and distribution partnership
In a comprehensive new agreement, two of the world’s largest media companies will distribute and represent each other’s podcast portfolios. Two major deal points underpin the architecture of this international agreement. Continue Reading
YouTube intros new AI governance policies. AI helps enforce them.
YouTube has introduced new policies governing how AI-produced videos are presented. In a blog post authored by company executives, new actions and policies are laid out. Click for details and an illustration of flagged content. Continue Reading
RAIN Notes: Tuesday, November 14
— TPX New Hire (TPX)
— Elusively Wrong? (Meredith Rose)
— When in Sweden… (Entrepreneur Magazine)
Launch in April, and Q&A your listeners: Spotify’s success tactics for podcasters
Spotify for Podcasters released the 2023 edition of its Fan Study. The purpose is to discover how listener behavior might inform creator marketing strategies. It offers survey results which can guide podcasters to maximize listening by taking advantage of tools provided by Spotify. Continue Reading
RAIN Notes: Monday, November 13
As others raise subscriptions rates, SiriusXM lowers cost, reboots app, and targets “next generation” of users
Days after releasing its Q3 earnings, in which revenue and income numbers showed stability, SiriusXM is hoping to expand its usage footprint by lowering the subscription cost for streaming and in-car listening. Click for an industry-wide subscription price comparison and other details. Continue Reading
RAIN Notes: Wednesday, November 8
RAIN Notes: Monday, November 6
— Seeking (The Podglomerate)
— The Smartest (Tom Truitt)
— Certainty (Acast and Buzzfeed Studios)
LEADERS: Middle East for podcasts; LATAM for music streaming; Western Europe for radio (GWI/eMarketer)
An interesting chart consolidates data compiled by GWI. It is a table which compiles time spent consuming podcasts, streaming music, radio, and other media categories — across seven global regions. Continue Reading
RAIN Notes: Thursday, November 2
— Metrics of Talk (Edison Research & NPR)
— Hitching (Digiday)
— Patronage (Mark Mulligan)
RAIN Notes: Tuesday, October 31