In an intriguing reversal of Podtrac’s familiar podcast ranker — in which the measurement company examines one area of interest with multiple participants — Podtrac has introduced Top Podcasts By Country, which lists the single #1 podcast in each of 30 countries. Click for more info, some of the results, and alink. Continue Reading
— Modern Tech for Ancient History (Libsyn)
— Knowing The Audience (Experian)
— Bestowal (ARN iHeart & Magellan AI)
— Closing The Circle (Slipstream)
— A Need (Call Her Daddy)
— Soft Core Cheating (Hearing Things)
Triton Digital has released its U.S. Podcast Ranker for September. Without any surprise we observe that iHeartAudience Network occupies the #1 spot. Seven newcomers arrive on the ranker. PLUS: Detailed research into political podcast listeners. Continue Reading
In its Q3 Trading Update, Audioboom, the word “record” appears four times in the “Financial and operating insights” section. Click for the financial breakthroughs, and link to the official release. Continue Reading
— Turning Tables (Seeking Alpha / Spotify)
— Taming A Wild Card (True Native Media)
— Like A Wild Horse (IAB)
— Independence (Airborne)
— Blip No More (Triton Digital)
— Bridging A Divide (AdWeek)
— All About Earning (Steve Pratt) Continue Reading
In a long, data-infused, and fascinating research summary, Pierre Bouvard at the Westwood One Blog examines how media plans can grow sales without increasing their budgets. In a lengthy, data-rich presentation, podcast ad spend is compared to many other media types, and the concept of “mental availability” is introduced. Continue Reading