If there is a winner in Magellan’s two monthly rankings of podcast advertising spend for January, it is website builder Wix, which landed in Top Spenders and Top Movers & Shakers. Click for details. Continue Reading
Checking the U.S. Weekly Podcast Download Growth chart from Podtrac, we see that downloads last week were up over three percent from the previous week, which brought the year-long trendline up to 54% growth year-over-year. Click for the visuals. Continue Reading
Leaping into the moment, Canadian research firm Signal Hill Insights has produced a survey study of consumer reaction to the controversy swirling around Spotify’s distribution ownership of The Joe Rogan Experience. Rogan’s wide-ranging interview show is possibly the most successful podcast in the world. Signal Hill dashed into the field for survey work on February 2 and 3. One fulcrum of opinion lies on the American-Canadian border. Click for findings. Continue Reading
Newly released research from London-based MIDiA Research shows strong growth of global music subscribers, with services in emerging markets driving the forward motion. Overall, MIDiA figures 523.9-million subscribers to music streaming platforms around the world in Q2 2021. Spotify remains the worldwide leader with 31% share of subs, but that share is down from 33% the previous year. Click for more stats and an infographic Continue Reading
The Jordan Harbinger Show joined Podtrac’s monthly Top 20 Podcasts ranker for December. The other 19 shows all appeared in the previous month. RAIN’s 6-month comparison illustrates the nearly-unchanging stability of this list. Continue Reading
In a just-released set of survey results from podcast consulting service Improve Podcast, longevity and detailed preparation lead to better podcast monetization. The survey queried over a thousand podcasters on basic show metrics and income. Continue Reading
In a very interesting set of benchmarks, podcast ad marketplace AdvertiseCast (a subsidiary of Libsyn) released its internal CPM numbers. The metrics include average cost-per-thousand podcast ad impressions for 30-second and 60-second sponsorships, as well as rates for podcasts with different numbers of listeners. Click for two-year trendlines for podcasts addressing different audience sizes. Continue Reading
Only 6,868 new podcasts were launched in December, a 13-month low point. That marker continued a four-month slide as new-show production diminished toward the end of 2021. However, 2021 as a whole produced the second-highest number of new podcasts in 12 years (over 687,000 of them). Click for charts. Continue Reading
The U.S. recorded music industry is projected to exceed a 48-year revenue record set in 1999, according to RAIN’s examination of reports from the RIAA. The historical revenue high point was set in 1999 at $14.6-billion in recorded music revenue. Based on a persistent trend of H2 revenue exceeding H1 revenue, we project a new high water mark driven by streaming, the most lucrative channel for music labels. Click through for details and infographics. Continue Reading
The Podscape, a graphic representation of the podcast business landscape created by Magellan AI and Sounds Profitable, has been revised, again. The revision brings the detailed and useful infographic do date with podcast industry acquisitions made since the previous version. Continue Reading
Canadian listeners chose digital audio sources slightly more than radio in 2021, for the first time. This according to eMarketer. “The switch is related to a reduction in commuting,” the company notes, “which has had a direct impact on terrestrial radio consumption.” eMarketer is predicting a widening of the gap in 2022. Continue Reading
In an online presentation today, Edison Research released its Top Ten Findings of 2021, an interesting selection of key metrics from the company’s many consumer survey studies such as The Infinite Dial, Share of Ear, Podcast Consumer Tracker, and The Black Podcast Listener Report. Click through for details and infographics. Continue Reading