Advertising in music services, and ad technologies that power it.
Pandora is projected to gain overall digital ad share, but it’s still going to hold less than 1 percent of the market. For the digital space, Pandora is expected to increase from 0.34 share in 2012 to hit 0.52 percent this year. While small growth is expected overall, Pandora is likely to lose ground in mobile ad share. Continue Reading
The latest report in our journal of ad-stalking in music services. We spotted a funny mash-up of a wine club and a wakefulness drug. Also, t-Mobile continues its intensive marketing to online listeners of its recently announced data-free music streaming. Continue Reading
Should radio and Internet radio platforms run ads for competitors? In the battle for “share of ear,” this is a question we have examined from a number of angles. During our recent ad-stalking, we spotted Google advertising its streaming service (Google Play All Access) on Pandora. the call to action lifted us right out of Pandora into Google. Continue Reading
On September 9, at the Indiana Convention Center in Indianapolis, RAIN Summit Indy will spotlight and break out an emerging topic: how local radio stations can expand their businesses beyond the single revenue stream of ad sales, via marketing and providing digital services to local businesses.
RAIN spoke with Gordon Borrell about the opportunity for radio to develop this new, high-potential business line. Continue Reading
New research from eMarketer proclaims that a shift to mobile helps define the largest growth in total media ad spending since 2004. Total media spending will reach $180-billion in 2014, according to the research projection — that’s a 5.3% boost from 2013. Starting this year, mobile advertising will surpass radio ad revenue, newspaper ad spends, and magazine advertising. Continue Reading