As radio attains digital sales expertise, double-digit growth projected by Borrell/RAB

Digital revenue for traditional radio stations is projected to grow at a 22% year-over-year clip in 2017, according to a new report issued by Borrell Associates and the Radio Advertising Bureau (RAB). Notably, radio stations report more confidence in the digital expertise of sales staffs, compared to the 2015 survey. Continue Reading

Wrapify and CBS Radio: Not exactly digital, or streaming, but definitely alternative

CBS is partnering with Wrapify, the San Diego-based startup (founded in 2015) which wraps selected American cars with advertising, and shares revenue with the car owner. think of it as Uber without passengers. CBS Radio will use the alliance to drive revenue in the D.C. Metro market. Continue Reading

Long-awaited AudioHQ-produced drama “Bronzeville” set for Feb. 7 release

The most star-packed podcast we’ve seen, both in the cast and production team, is set for its 10-episode launch on Feb. 7, nearly a year after it was announced. Developed by audio advertising sales company AudioHQ, in collaboration with Cinema Gypsy Productions and TateMen Entertainment, the show is called Bronzeville. With its Hollywood power, the venture might a new benchmark for production value and talent investment in the audio drama category. Continue Reading