In 2019, 335,000 new podcasts were created, according to Listen Notes. As of today, 513,000 podcasts have started in 2021, far surpassing 2019’s benchmark year which saw more new podcasts than any previous year. Where are they? What languages? How many episodes? Where are they hosted? Click through. Continue Reading
In a thick and newly released report called Culture Next 2021, Spotify delivers research results that focus on the Millennial and GenZ demos, and how their media consumption trends can appeal to advertisers. Podcasting represents one section, which seeks to promote the effectiveness of podcast advertising for marketers. Continue Reading
Audio Valley subsidiary and digital audio solutions company Targetspot released first-half earnings for 2021, comparing the results to the same period a year ago. Revenue lifted 51% year-over-year. Continue Reading
Audioboom is announcing the promotion of Thomas Mancusi and Erica Tong. Mancusi becomes Chief Revenue Officer, and Tong becomes Chief Operating Officer. Continue Reading
Edison Research today released its 2021 edition of the Latino Podcast Listener Report, a survey of U.S. Latinos and that group’s relationship with podcasting. Results show an enthusiastic population where familiarity leads to listening at a higher rate than in the total U.S. population. Click for details and graphics. Continue Reading
Jottings of Note
— Accredited (Stony Brook University)
— Resuming the Conversation (Vox)
— Immortality (Radio Hall of Fame)
The Stitcher Podcasting Report 2021 examines listening and user metrics within the Stitcher app, which, because of its popularity and scale, might be considered a guide to user tendencies at wider scale. In Part 2 of our coverage, we see revealing charts which illustrate power listeners driving becoming more voracious over time. Continue Reading
Twenty-eight 1st-place awards, and three times that many total awards, were bestowed over the weekend by the British Podcast Awards. VENT Documentaries won Podcast of the Year — a show in which investigative stories are told by young people from a single London borough. The winner list of nearly 90 shows provides great discovery browsing, especially for American audiences. Click for details and link. Continue Reading
We take a second look at the Voice Consumer Index 2021 study from Vixen Labs. In this part: What do consumers search for, and which industries benefit most? Click for details and graphics. Continue Reading
Jottings of Note
— The Crossover (NATPE)
— Bruce (Evergreen Podcasts)
— AI update (Veritone)
Podtrac has released the June edition of its two monthly rankers: Top Podcasts and Top Podcast Publishers. Regular followers of these lists can probably recite the top three in each. Stability reigns both in the podcast and publishers list, and also in the overall measurements. Click for details and the lists. Continue Reading
iHeartMedia has disclosed a trio of launch sponsors for the company’s My Cultura podcast network, which seeks to amplify Latinx voices. In addition, four new shows with July launch dates are detailed. The company promises a monthly drumbeat of new My Cultura shows. Continue Reading