RAIN Notes: Tuesday, June 27
— Contemplating Takeaways (Lou Paskalis)
— Buy-side Findings (Borrell Associates)
— Powerful Rationales (AudioGo)
Author: Brad Hill
Audio sales company AdLarge opens a Labs program for podcast creators and networks
AdLarge, an independent ad sales company which connects all kinds of audio publishers with brands, and brands to audiences, has launched AdLarge Labs. The company describes the new venture as “a digital accelerator program to market, monetize, and maximize opportunities for podcast creators.” It is open to all creators and networks. Click for details and key to the waitlist. Continue Reading
Australia: Online radio listening vaults upward; podcast listening all-time high in Edison Research Infinite Dial
Preeminent audio consumer survey and knowledge company Edison Research has released The Infinite Dial 2023 Australia, the seventh annual edition of its comprehensive survey of listening habits, preferences, and trends. We examine podcast listening trends, and compare them to the American population. Click for details and graphs. Continue Reading
Acast announces self-serve buying of host-read podcast ads
Acast announced today that it has expanded its self-serve podcast advertising platform, which now enables self-serve advertisers to buy host-read sponsorships across the entire Acast Marketplace. “This is a real moment for us,” said Product Manager at Acast Niklas Lagerberg. Click for details. Continue Reading
Gracies Awards choose winners for Digital Media
The Gracies award program, honoring women in media, has announced and listed the 2023 winners. Click through for the list of winners and corresponding producers in the National Digital Media category. Continue Reading
RAIN Notes: Friday, June 23
— How They See It (Sounds Profitable)
— Breather (Dominick Milano)
— Change At The Top (Entravision)
RAIN Notes: Wednesday, June 21
— Clearing the Myst (CoHost)
— Learnings (Arielle Nissenblatt)
— Cutback Clouds (LAist Studios)
Twenty percent of AM/FM listening is streaming; heavy podcast listening on the rise — Nielsen
In Nielsen’s recently released Audio Today 2023 bundle of research, we are not surprised to learn that AM/FM listening remains top of the time-spent audio sources. Among all U.S. adults 18 years and older, radio reaches 91% percent. The domination is decisive. Click for graphs. Continue Reading
Spotify reportely to launch “Supremium” plan with higher monthly rate
Spotify will launch a third subscription tier to its legacy two-tier access, introducing a “Supremium” plan above its current subscription and free-listening options. This according the Ashley Carman’s reporting at Bloomberg — and CEO Daniel Ek promised it during the Q1 earnings call. We look at the rumored benefits, and compare to competitors. Featuring RAIN’s Spotify user growth chart. Continue Reading
iHeart-owned Triton Digital acquires ad revenue management platform Manadge
Triton Digital announced its acquisition of Manadge, and advertising intelligence and revenue management platform. Manadge offers publishers management of sales inputs from all demand-side partners. Continue Reading
RAIN Notes: Monday, June 19
— Driving Success(Veritonic)
— Riveting (AdvertiseCast)
— On The Move (Rob Greenlee)
Gen Z: Voracious and experienced podcast listeners, friendly to ads. (Edison Research / SXM Media)
Edison Research interviews 1,003 Gen Z respondents (13-24) in the U.S. to field the Gen Z Podcast Report 2023. The effort is sponsored by SXM Media, and we covered the teaser report from SXM a couple of weeks ago (here). Now, Edison releases the full detail — 45 pages of Z-specific metrics around podcast listening, discovery, acceptance of advertising, and more. Continue Reading