New podcast launches continued declining trend in June

We see a continuing trend developing in the monthly podcast metrics published by Listen Notes. (See the data HERE.) As was the case last month (RAIN coverage here) June’s new podcast launches dropped from the previous month, showing the lowest new-show production in a year:


(It must be noted that Listen Notes monthly data continues trickling in after the month ends, so the June bar above might rise a bit.)

In the whole-year view, the post-Covid trend of lower production appears to be continuing for 2023. The chart below shows rounded to 104,000 for 2023, reaching for 2022’s total of 237,000 new titles launched.




Alongside these reductions, a certain creative stability is being asserted, where “dead podcasts” (deleted RSS feed and/or iTunes:complete tag is set to “Yes”) is low for 2023 at this midpoint. Only 14,000 (rounded) shows are certifiably abandoned, projecting to 29,000 for all of 2023. If that number holds, it will be the lowest number of podcast quits since 2015.

We also note that Society and Culture podcasts top the category list for May (as in past months), followed by Education, Arts, and Business (also as in past months).

Spotify-owned Anchor continues to be the most used hosting platform, with an overwhelming 56% of that business. Dozens of alternatives split the remainder; Buzzsprout leads that long tail with nearly nine percent.

Brad Hill

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