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Triton Digital expands Soundcloud relationship to U.S. for programmatic

This morning Triton Digital is announcing a significant growth of its relationship with SoundCloud. SoundCloud, the giant global listening platform based in Berlin, has chosen Triton’s a2x programmatic audio platform for its U.S. inventory. The deal expands the tie-up of these two companies from earlier agreements in Australia and Canada. Continue Reading

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SoundCloud Go arrives in Canada with Triton Digital supplying ad monetization

SoundCloud shared two big business announcements today. First, it has rolled out the SoundCloud Go subscription in Canada. Second, it has entered a deal with Triton Digital to use its a2x programmatic ad exchange for monetization of its audio inventory in the new market. Continue Reading

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AudioHQ to exclusively rep Triton Digital’s U.S. advertising inventory; Triton sales team joins AudioHQ

In a major agreement that seeks to advance online audio advertising generally, as it helps two companies reach their business goals, Triton Digital and AudioHQ are announcing today that AudioHQ will be the exclusive seller of Triton’s ad inventory in the U.S. It is a multi-faceted deal that sees Triton’s ad-sales team move over to AudioHQ. Continue Reading