Edison Research: All eyes on Australia in new Podcast Consumer report

Edison Research has posted a new report titled The Podcast Consumer Australia 2017. The new geographic focus of the survey offers analysis not just of that market, but also provides comparisons with the U.S. podcast audience data from the Podcast Consumer report released earlier this year. The research was sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. Continue Reading


Webcast listening holds steady in April as Spotify continues upward trajectory (Triton Digital)

Webcast listening in April was mostly flat compared to the previous month, taking Triton Digital’s top 20 streamers as a whole — this according to Triton’s Webcast Metrics monthly Ranker, released this morning. While Pandora has plateaued, Spotify has experienced a consistent charge of upward listening growth that can fairly be called meteoric. Click through for details and historical trendlines. Continue Reading


Triton Digital integrates a2x exchange with RTBiQ

Triton Digital announced a new deal to integrate its a2x audio advertising exchange with RTBiQ, a digital advertising solutions business with a mobile-first DSP platform. This partnership will grant RTBiQ’s advertisers the ability to add online audio from top broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading


Triton Digital launches Yield-Op, a new supply-side platform optimized for audio

In an initiative to streamline the market for digital audio advertising, Triton Digital is introducing a new platform for audio publishers, called Yield-Op, which the company says is built from the ground up for audio. Optimization, cutomization, and reach are three values Triton is evangelizing with the new software. Continue Reading


Triton Digital receives continued Media Rating Council accreditation for streaming audio measurement

Triton Digital announced today that it successfully completed the annual accreditation process performed by the Media Rating Council (MRC) for its Webcast Metrics measurement product. Triton was first accredited by the MRC in March, 2014, following a rigorous two-year evaluation period. The accreditation certifies Triton’s technology, methods, and measurement definitions. Continue Reading


Emmis ties with Triton Digital and Omny Studio to repurpose shows on-demand

Emmis Communications has announced a three-way technology partnership which will more smoothly repurpose program content for online, on-demand distribution. The solution announced today is a blend of technologies offered by Omny Studio, which has specialized in easy-to-use program clipping and archiving, and Triton Digital, which brings its Tap Podcast monetization platform into the mix. Continue Reading