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Triton Digital inks Middle East audio ad deal with Anghami

Triton Digital announced that it will act as the ad tech stack to monetize digital audio ad inventory for Anghami, a streaming music provider for the Middle East and North Africa region. Anghami’s digital ad inventory is exclusively represented by Digital Media Services, part of the Choueiri Group. With this deal, Anghami and DMS will leverage Triton’s Tap ad server for targeted audio ad insertion. Continue Reading

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Triton Digital’s a2x programmatic exchange arrives in the Netherlands

Triton Digital announced an expansion of its partnership with One Media Sales. As a result of the new arrangement, OMS will operate Triton’s a2x programmatic audio advertising marketplace in the Netherlands, which gives advertisers and agencies their first opportunity to buy digital audio ad inventory programmatically. Continue Reading

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Summer slippage in webcast listening; year-over-year strong (Triton Digital July)

July webcast listening slipped 4% compared to the month before, in a pattern we saw last year in June and July. Every one of the top 20 brands measured by Triton Digital saw a reduction in listening during July. The year-over-year view shows that the tide was higher even as the summer waves got a bit smaller. Continue Reading

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Webcast listening in June dip with strong year-over-year growth (Triton Digital)

Year-over-year listening to streams gained 14% in June, after a similar result in May, according to Triton Digital’s monthly Webcast Metrics report, released today. Webcast listening in June was mostly flat compared to the previous month, looking at Triton Digital’s top 20 streaming clients. The monthly Top 20 list contains leading pureplay and radio stream groups. Continue Reading

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Webcast listening in May showed strong year-over-year growth (Triton Digital)

Year-over-year listening to streams gained 13% in May, according to Triton Digital’s monthly Webcast Metrics report, released today. Webcast listening in May was mostly flat compared to the previous month, looking at Triton Digital’s top 20 streaming clients. Pureplay internet streaming grew at a dramatically higher rate than broadcast streaming, year-over-year. Continue Reading

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Edison Research: All eyes on Australia in new Podcast Consumer report

Edison Research has posted a new report titled The Podcast Consumer Australia 2017. The new geographic focus of the survey offers analysis not just of that market, but also provides comparisons with the U.S. podcast audience data from the Podcast Consumer report released earlier this year. The research was sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. Continue Reading

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Webcast listening holds steady in April as Spotify continues upward trajectory (Triton Digital)

Webcast listening in April was mostly flat compared to the previous month, taking Triton Digital’s top 20 streamers as a whole — this according to Triton’s Webcast Metrics monthly Ranker, released this morning. While Pandora has plateaued, Spotify has experienced a consistent charge of upward listening growth that can fairly be called meteoric. Click through for details and historical trendlines. Continue Reading

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Triton Digital integrates a2x exchange with RTBiQ

Triton Digital announced a new deal to integrate its a2x audio advertising exchange with RTBiQ, a digital advertising solutions business with a mobile-first DSP platform. This partnership will grant RTBiQ’s advertisers the ability to add online audio from top broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading

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Triton Digital launches Yield-Op, a new supply-side platform optimized for audio

In an initiative to streamline the market for digital audio advertising, Triton Digital is introducing a new platform for audio publishers, called Yield-Op, which the company says is built from the ground up for audio. Optimization, cutomization, and reach are three values Triton is evangelizing with the new software. Continue Reading