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Bridge Ratings predicts pureplay streaming will exceed terrestrial webcasting

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Dave Van Dyke of Bridge Ratings Media Research has published some recent data about pureplay listening in a LinkedIn post. "Something interesting is happening on the internet streaming front," Van Dyke writes. He projects that time spent listening to pureplay streaming will exceed terrestrial simulcasting by next year.

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Bridge Ratings research finds little listener interest in adding news to pureplay streams

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Do you want to hear more than music on your favorite pureplay streaming service? The findings from a study by Bridge Ratings indicate that many people are content with the status quo of songs only. "Adding news or commuter traffic content is likely not going to enhance the experience for most users of these services," said Dave Van Dyke, Bridge Ratings’ president.

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