starts $50 million Creator Fund as its acquisition closes announced the start of a fund to support its users. The short-form music video and lip syncing app will invest up to $50 million into a Creator Fund over the next two years. The money will go toward a range of programs, from college scholarships to co-development deals to a “creator marketplace” where users can trade creative assets or instruction. Continue Reading

Apple’s next scripted show will star Jennifer Aniston and Reese Witherspoon

Apple’s plans for a major video push continue with the announcement of a new scripted TV show that expands the company’s connections with A-list Hollywood talent. In addition to the reboot of Amazing Stories announced last month, Apple has made a two-season straight-to-series order for a scripted drama centered around a network morning show. Jennifer Aniston and Reese Witherspoon star in the new project, which is still untitled at this stage. Continue Reading

iHeartRadio launches Facebook Watch show

Facebook introduced its new internal video platform, Watch, in August, and music brands are already hopping on the bandwagon. iHeartRadio is one of the early adopters, and has launched a show called “iHeartNow with Elvis Duran.” Duran is a DJ on iHeartRadio and will host interviews with musicians and celebrities. The show will have new episodes every afternoon. Continue Reading