SiriusXM Media is announcing its adoption of Unified ID 2.0 (UID2) as an identity solution for its programmatic audio advertising. Sirius calls this decision “groundbreaking.” UID2 was developed by The Trade Desk, a leading demand-side advertising platform. Continue Reading
The Trade Desk is bringing its digital audio programmatic advertising to the Asia Pacific region, and Spotify is one of its first partners there. This launch means that advertisers can now buy digital audio inventory targeting the APAC audience. Continue Reading
The percentage of media buying strategy dedicated to digital audio will grow from 7.5% today to 14.8% in two years, nearly a doubling of commitment to digital audio. That is the headline result of a newly released survey collaboration produced by AdAge and The Trade Desk. Continue Reading
Updated:The Trade Desk announced this morning that it is integrating with AdsWizz, Triton Digital, and Spotify to provide media buyers with online audio ad inventory. Continue Reading