Taylor Swift

Taylor Swift added 819,000+ new YouTube subscribers in November

Posted on by Anna Washenko

When Taylor Swift and her label chose to remove the pop singer’s latest album and back catalog from Spotify, they unintentionally sparked the emergence of some fascinating data about online music listening habits. First came Nielsen’s discovery that Swift’s YouTube streaming counts ballooned from the moment her audio streams dropped. Second, we now have data showing that she added the most subscribers on the video network during November. Continue Reading →

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BASCA to Taylor Swift: You think *you’ve* got it bad?

Posted on by Anna Washenko

The British Academy of Songwriters, Composers And Authors weighed in on Taylor Swift’s decision to remove all of her music from Spotify over concerns that the singer was not being fairly compensated for her music. BASCA voiced support for Swift’s decision, but used the situation to call attention to the disparity in royalties paid to performers compared with those given to songwriters. Continue Reading →

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Could the Taylor Swift publicity be good for Spotify?

Posted on by Brad Hill

When a global consumer service loses the most popular product in its catalog, it’s pretty bad news on the face of it. The seriousness of Taylor Swift’s much-publicized withdrawal from Spotify is perhaps reflected in the gravity and scope of founder Daniel Ek’s blog response yesterday. But crowd opinion, and thousands of news articles, might add up to good publicity. Spotify itself is uniquely asking Taylor Swift to return, with a “Come back, Taylor!” playlist. Continue Reading →

Daniel Ek responds to Taylor Swift with comprehensive defense of Spotify

Posted on by Anna Washenko

The decision by Taylor Swift and her label, Big Machine, to remove her entire back catalog from Spotify sparked a wave of debates and arguments about the pros and cons of the streaming music economy. Swift herself said in an interview with Yahoo that the reason for her action was her skepticism about streaming platforms. Spotify CEO Daniel Ek wrote a lengthy blog post in an effort to clear up misunderstandings about the streaming ecosystem that have sparked many of the most vocal diabtribes. Continue Reading →