Spotify shares report connecting listening and consumer habits

Spotify for Brands has two announcements for how to potentially market through music, data, and personalized habits. First, the company has shared a widget called Spotify.Me, a tool for quantifying listening preferences into data points that would be most useful to marketers. The second announcement is a related report called Understanding People Through Music. This analysis of 140 million people’s music habits draws some connections between the audio and likely spending habits. Continue Reading

Spotify reportedly lands licensing deal with Sony

Spotify has reportedly reached a licensing agreement with Sony Music Entertainment. Unnamed sources told Billboard that the streaming service has inked its second major label deal this year, after announcing an agreement with Universal Music Group in April. Representatives for both Spotify and Sony have declined to comment thus far on the rumored development. Continue Reading