Brief news items and worthy reads from around the web: How labels approach Spotify playlist promotion. Kickstarter project Mighty launches. More tough news from SoundCloud. Continue Reading
Spotify for Brands has two announcements for how to potentially market through music, data, and personalized habits. First, the company has shared a widget called Spotify.Me, a tool for quantifying listening preferences into data points that would be most useful to marketers. The second announcement is a related report called Understanding People Through Music. This analysis of 140 million people’s music habits draws some connections between the audio and likely spending habits. Continue Reading
Spotify has reportedly reached a licensing agreement with Sony Music Entertainment. Unnamed sources told Billboard that the streaming service has inked its second major label deal this year, after announcing an agreement with Universal Music Group in April. Representatives for both Spotify and Sony have declined to comment thus far on the rumored development. Continue Reading
Brief news items and worthy reads from around the web: Spotify is with the “banned”. Exclusivity window (sort of) ends for 4:44, but the album won’t be on Billboard charts yet. Continue Reading
Spotify appears to be testing out a new driving mode, designed for listeners who are behind the wheel. A few of the people with access to the feature posted about their experience on Reddit. Several streaming platforms and music specialists have explored the idea of special modes for car usage. Continue Reading
Spotify is converting one of its popular playlists into a concert series dubbed RapCaviar Live. The streaming platform’s RapCaviar playlist has more than 7 million followers, and is the second-biggest global playlist on the service. Continue Reading
Brief news items and worthy reads from around the web: Music’s wild west frontier in distribution. Spotify, the new…MySpace? Continue Reading
Spotify has shaken up it board of directors. Two long-time members — Sean Parker and Klaus Hommels — have exited the board. With those two departures, four new directors were added. The individuals joining the board are the same ones first rumored to be new directors in May. Continue Reading
Spotify secured a tighter tie with Facebook Messenger last year for sharing music with friends. Now, the music features have been expanded to add group playlists. With this update, multiple people can develop a single shared playlist through the social network. Continue Reading
Spotify has been testing out sponsorship models in its music product for some time. The latest feature under consideration is Sponsored Songs. Although the name is similar to the outside branding features of sponsored playlists, this seems focused within the music industry. Continue Reading
Spotify has inked a deal to further its interests in concerts and ticketing. The streaming company entered a global partnership with AXS and Eventbrite that will see both ticketing companies making personalized concert recommendations to Spotify listeners. Continue Reading
It’s a big news day for Spotify, with 2016 financials and subscriber numbers to sort through from the streaming service. According to its filing, annual revenue for the company totaled €2.93 billion ($3.3 billion), up 52% from the year prior. Spotify’s annual net loss grew 133% to €539.2 million ($597 million). Continue Reading