Spotify shares report connecting listening and consumer habits
Spotify for Brands has two announcements for how to potentially market through music, data, and personalized habits. First, the company has shared a widget called Spotify.Me, a tool for quantifying listening preferences into data points that would be most useful to marketers. The second announcement is a related report called Understanding People Through Music. This analysis of 140 million people’s music habits draws some connections between the audio and likely spending habits. Continue Reading
