Nielsen 360 Report finds big online audience, but little online spending

Nielsen has released highlights for its 360 Music Report of 2015. One of the highlights of Nielsen reports are the breakdowns on music spending. For the total population, online music streaming services accounts for 7% of annual music spend, and 11% goes to digital tracks or albums. Cost was the top reason for listeners in selecting a streaming service, and it was part of the top two reasons for people to not subscribe. Finally, this year’s report found that AM/FM and satellite radio was the top discovery engine. Continue Reading

Nielsen Music reports worst week for downloads, but best for streams

Nielsen Music’s data for the week ending Aug. 27 was the lowest for digital song sales in seven years. Only 15.66 million songs were sold on digital platforms for the week. The top track for the period, “Locked Away” by R. City, sold only 92,000 downloads. On the other hand, that same week had the highest level of on-demand audio and video streams. Continue Reading

Nielsen Music 360 data sheds more light on music spending habits

Tatiana Simonian, a vice president at Nielsen, gave a presentation at the EDMbiz conference. During the talk, she shared two slides from the Nielsen Music 360 report with data about the industry. The Nielsen data asked its survey respondents who said they paid for streaming which services they spent on. The results showed a larger percentage of paying customers at Pandora One and Spotify, where 33% and 32%, respectively, currently subscribe to the service. Continue Reading

Nielsen finds radio’s reach remains strong despite stark generational preferences

Nielsen has released its Total Audience Report for the first quarter of 2015. The report showed impressive reach for radio, but a dwindling in how much time that large audience tunes in. Meanwhile, digital services and mobile platforms are seeing quick growth in usage. Terrestrial radio still has the greatest reach, with 93% of the adult population listening each week. However, time spent with radio has been slowly declining as most digital and online hardware has seen spikes in use. Plus the breakdown of audience ages shows low interest in radio among teens and young adults. Continue Reading