Nielsen 360 Report finds big online audience, but little online spending

Nielsen has released highlights for its 360 Music Report of 2015. One of the highlights of Nielsen reports are the breakdowns on music spending. For the total population, online music streaming services accounts for 7% of annual music spend, and 11% goes to digital tracks or albums. Cost was the top reason for listeners in selecting a streaming service, and it was part of the top two reasons for people to not subscribe. Finally, this year’s report found that AM/FM and satellite radio was the top discovery engine. Continue Reading

Nielsen Music reports worst week for downloads, but best for streams

Nielsen Music’s data for the week ending Aug. 27 was the lowest for digital song sales in seven years. Only 15.66 million songs were sold on digital platforms for the week. The top track for the period, “Locked Away” by R. City, sold only 92,000 downloads. On the other hand, that same week had the highest level of on-demand audio and video streams. Continue Reading