Guest contributor Mark Mulligan explains the structural issues facing streaming as a business model and why they need to be fixed. His thoughts cover the roles of labels and tech companies along with discussing who shoulders risk. Continue Reading
Guest contributor Mark Mulligan offers an executive summary of his new research presented at MIDEM. How are on-demand services, and the easy consumer availability of 30-million tracks, changing listening, collecting, and careers? Continue Reading
In the latest study by MIDiA Research, released to its subscribers, new data define high-value music consumers in streaming services, leading to a proposal of future services that for fully monetize music’s best fans. Continue Reading
Guest contributor Mark Mulligan examines Spotify’s new financing efforts and Jay-Z’s foray into the streaming business. Continue Reading
Guest contributor Mark Mulligan examines Spotify’s recent subscriber reports (15-million paying users), and recommends pricing elasticity for subscription services. Continue Reading
Midia Research founder Mark Mulligan analyzes the “freemium” space by comparing YouTube (and its new Music Key subscription service) to Spotify and Pandora. YouTube has changed from a marketing tool to a full-fledged listening destination, the author asserts, and should be modeled more like Pandora than Spotify. Continue Reading
Thought leader and guest contributor Mark Mulligan looks at just-launched YouTube Music Key, and digs into a series of questions about artist response, the fate of music video service Vevo, the potentially changing price point of music subscription, and a YouTube identity crisis. Continue Reading
Mark Mulligan of MIDiA Research wrote a blog post with his insights about the current price issues for streaming music. He highlighted the apparent either/or choice facing listeners – pick a totally free platform or pay $9.99 a month for a subscription – as a problem for the music industry to solve. Continue Reading
This guest column identifies a “middling majority” of music creators whose businesses are not thriving in the streaming music services. Mark Mulligan proposes a formula for better monetizing a band’s relationship with listeners and fans — and offers a worksheet of the model for artists to work with. Continue Reading
Midia Research released a report called The Streaming Effect, which gathers some penetration and consumer behavior metrics into a cogent state-of-the-industry message, with a future forecast. Midia founder Mark Mulligan sent us a copy of the subscription report. Continue Reading
Mark Mulligan is one of the industry’s most astute observers and analysts. This guest column examines customer sharing, revenue cannibalization, and the next five years in music — “one of the music industry’s most dramatic periods of change. The last ten years might have been disruptive but the change that is coming will be even more transformative.” Continue Reading
MIDiA Research, recently launched by Mark Mulligan, has completed a study examining the characteristics, attitudes, and behavior of “digital natives.” The focus is mostly how they approach music. What are Digital Natives? A young demographic that has never known a world without online connectivity and unlimited music and audio choices. Understanding the mindset and decisions of that population shines light into the future of listening. Continue Reading