In a startling demonstration of how long the “long tail” of media can be, Edison Research has posted an article illustrating that the top 10 podcasts reach a third of weekly U.S. listeners. In a field of nearly three million podcasts, this data point is a stark reminder of how concentrated is media success and reach.
Continue Reading
In the most recent report from the newly renamed Edison Podcast Metrics division of Edison Research, we learn of the top 30 U.S. podcast networks, by reach, according to Edison’s survey-based tabulation. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. As a result, this list is exceptionally interesting to peruse. (SXM Media is #1. PodcastOne is #15. Click for the rest.) Continue Reading
Edison Research released its Top 50 Most Listened To Podcasts list for the 4-quarter span of Q2/2021 through Q1/2022. In RAIN’s tracking of these lists, we see six new additions, compared to four new podcasts in the previous list, and three new shows in the list before that. Click through for the visual comparison.
Continue Reading
Edison Research has released its U.S. Top Podcast Genres, By Reach list, representing U.S. listening over four quarters: Q2/2021 through Q1-2022. Comedy is atop the ranker, followed by News and Society & Culture in the #3 spot. “Comedy” is a difficult genre to nail down. Click for details. Continue Reading
Tom Webster, SVP of Edison Research and a widely recognized keynoter at audio industry events, will leave Edison Research at the end of May. He announced the decision in today’s issue of his I Hear Things newsletter. Click for more info. Continue Reading
Cumulus Media / Westwood One has released its 2022 Audioscape bundle of research metrics under the banner of its Audio Active Group brand led by Chief Insights Office Pierre Bouvard. It’s a big book of data; today, we look at the growth of podcast listening share compared to terrestrial radio. Continue Reading
Preeminent consumer research company in audio, Edison Research, released a Top Podcast Networks by Audience Reach list. SXM Media takes the #1 spot. This list differs from some other network rankers, because it gets its findings from consumer surveys of active podcast listeners, not from technology measurement of the measuring company’s clients. Continue Reading
Super Listeners 2021, a consumer research study by Edison Research with support from Houston-based Ad Results Media, was released in a webinar yesterday co-hosted by Edison SVP Tom Webster and Ad Results Media CEO Marshall Williams. Fascinating results ensued. Click through for details, graphics, and a download link. Continue Reading
United Kingdom residents beat the U.S. when it comes to consuming online audio, and especially enjoys Spotify. Those are two of the many comparative analytics revealed today by Edison Research in the company’s presentation of the first instance of its Infinite Dial consumer survey brand focused on the British Isles, Infinite Dial UK 2021. Click through for bunches of metrics, graphics, and a link to the entire study. Continue Reading
Edison Research has released a new study: 2021 Car Buyers Survey. ONe key learning is that 90% of car buyers expect broadcast radio to be standard in-car equipment. As we thumb through the slides, we note some comparative metrics that position American consumers as more detached from in-car listening to AM/FM than in other countries. Click through for details and graphics. Continue Reading
The Infinite Dial, globally recognized as a singular authoritative consumer survey and reference for how people consume digital media, will be extended to the UK next month. The annual American edition has been produced for 24 years, resulting in exceptionally valuable trend lines illustrating consumer uptake of streaming audio and podcasting. The brand has expanded to Canada, Australia, Germany, and South Africa. The December 2 release of a UK version will be Edison’s first for that region, and is supported by Bauer Media and Spotify. Click for the registration link. Continue Reading
Edison Research released the company’s quarterly report of top 50 podcasts, the result of an 8,000-person consumer survey, part of the company’s Podcast Consumer Tracking Report. Edison’s ranker is notable for its methodology. In this edition, as in previous releases, nearly all 50 shows carry over from the previous report. Click through for illustrations. Continue Reading