Norwegian radio event focuses on the push for digital transition

The Norwegian industry association Digitalradio Norge organized an event this week focused on the digital radio developments in the country. The Radioens Digitale Sprang (which translates to Radio’s Digital Leap) featured talks from several radio and broadcast leaders. Many of the discussions touched on the shift in messaging now that the timeline for a transition to digital radio has been agreed on by the Norwegian government. Continue Reading

UK’s RAJAR data shows overall radio listening down, but digital rising

The UK’s Radio Joint Audience Research released its data from the first quarter of 2015. The latest information revealed a slight decline in overall radio listening, but posted improvements in the rates of digital radio uptake in the region. The total number of Q1 2015 listeners declined about 50,000 people from the same quarter of 2014. In contrast, digital radio has been consistently increasing its share of listeners, growing from 20.1% in Q1 2009 to 39.6% in Q1 2015. Continue Reading

Norway reports 53% digital radio adoption

More than half of Norway’s radio listeners are using digital radio, according to a survey carried out by TNS Gallup. Digitalradio Norge CEO Ole Jørgen Torvmark said that the data included DAB, Internet, and digital TV in the definition of digital radio. The results showed that 53% of the country’s listeners have switched over to digital, with 36% using DAB radio and 17% using the Internet. Continue Reading