DAX, the digital audio exchange from broadcaster Global, has released research into the outlook for digital audio advertising in the UK. The data from research firm MTM examined the sentiments toward digital audio held by advertisers and media agencies. Interest is generally high, with 80% expecting to put more money into digital audio over the coming year. Continue Reading
In one of the most interesting and consequential deals we’ve reported this year, UK radio juggernaut Global has acquired U.S. digital audio advertising company AudioHQ. Linked with that, Global will launch DAX, its programmatic audio ad platform, in the U.S., operated by AudioHQ — whose name will change to DAX. We spoke with the principles. Continue Reading
Berlin-based SoundCloud has launched two initiatives in U.K. and Ireland which bring those markets up to speed with the SoundCloud experience in the U.S. First, the SoundCloud Go subscription plan is now available to those audiences. Second, the free-listening service is now supported with advertising, some of which will be supplied by the Global-owned DAX automated platform. Continue Reading