RAIN Notes: December 5
Tops – An upcoming webinar from Edison Research
So THAT’s how it works – The anatomy of he music revenue system, by Pete Madigan Continue Reading
Bridge Ratings
RAIN Notes: November 26
Setting the agenda – Podfest
Positioning for glory – Sounds Profitable / The Podglomerate Continue Reading
RAIN Notes: November 25
Giving thanks – Dave Van Dyke, Bridge Ratings Media Research
The podcast low point for women – USC Anenberg Continue Reading
Bridge Ratings’ 2017 trends: Streaming, podcasting, and smart speakers
Bridge Ratings has published its recap of 2017, drawing several broad trends in the music and audio industry. The company’s wrap-up said that the number of streams in 2017 increased 40% over the total for 2016. It also offered insights on programming for on-demand streaming, such as using data about a playlist’s specific audience to encourage more frequent listening and when to ease up on a song that could be over-exposed to today’s highly connected listeners. Continue Reading
New research on listening/streaming preferences charts pros and cons of radio
Research firm Bridge Ratings released a new consumer survey of 2,200 consumers age 12-64 about why they do and don’t like AM/AM, and why they like streaming. There is a clear tilt to this work, as the report does not contain any queries or responses for what people might dislike about streaming. Continue Reading
Bridge Ratings: Charting podcast consumption trends over time
Bridge Ratings has published new data for its Podcast Report that explores changes in listeners’ podcast consumption volume over time. The company looked at one survey from August 2016 and one from July 2017 and explored the frequency of changes in podcast consumption among respondents. Continue Reading
Bridge Ratings finds streaming chips away at radio’s devoted listener base
Bridge Ratings has posted an update to its New Media Gauntlet study, which reflects listener trends across different media. The latest results showed that although radio’s weekly cume has been relatively stable over time, it has been declining in how many people dub it their favorite listening choice. Streaming, on the other hand, has been rising in “favoriteness,” which Bridge said is chipping away at the numbers for both radio and downloads. Continue Reading
Bridge Ratings posts podcasting best practices and discovery data
Bridge Ratings has released new survey info about podcast discovery for listeners, and best practices for creators. Based on its latest data, from Jan. 23-Apr. 10, the rate of audio consumers who had ever listened to a podcast was 43%, up from 30% in the 2016 survey and 26% in the 2015 survey. Continue Reading
Bridge Ratings: 2017 on track to be podcasting’s “breakout year”
In Bridge Ratings’ latest analysis, company President Dave Van Dyke posited that 2017 would be a “breakout year” for podcasting. The group’s latest survey data about podcast listenership from December showed notable strides over its August responses. Continue Reading
Year-in-reviews: The music industry reflects on 2016
As 2016 crawls to a close and 2017 emerges on the horizon, it’s time for that most time-honored of traditions: the year in review. Music companies of all stripes have released their assessments of top performers from the past twelve months. Here’s a collection of the high points from 2016. Continue Reading
Latest Bridge Ratings data examine podcasting’s potential audience
Bridge Ratings has published an assessment of the podcasting audience, looking not just at the current listenership but also at the people who could become regular listeners. According to its August 2016 survey, the percentage of respondents who have no interest in podcasting has declined to 55%. Continue Reading
Bridge Ratings examines time spent listening to podcasts
Bridge Ratings released new data from its research about how long people stay tuned in to podcasts. The average time spent listening across all participants was 33 minutes. An average of 26% of the respondents stopped listening to a show within the first 30 minutes, and 19% stopped at between 30 and 45 minutes. Continue Reading