Apple may be looking to shore up its podcast dominance with exclusive content. Bloomberg reported that the company wants to invest in original podcasts that would only be available on its Apple Podcasts platform. Apple has not commented on this potential new direction in podcasting. Continue Reading
Apple has already announced that it will launch a new podcasts app for Mac users, but it has more changes underway. The tech company sent an email to podcasters outlining plans to revamp its categories for podcasts. All told, the category nomenclature is receiving more than 100 changes. Continue Reading
Apple Podcasts are going to move toward a standalone web presence. This week, several tech outlets reported that the web listening experience would be getting separated from iTunes. A few podcasts are getting preview versions that show a URL of podcasts.apple.com rather than requiring either the iTunes app or website to play. Continue Reading
Apple owns an estimated 60% of podcast consumption. 2018 was the first year that the dominant distribution platform provided consumption metrics to producers. Accordingly, the company has release the top 25 most-downloaded podcasts of the year. Continue Reading
This year, Apple focused its WWDC keynote entirely on its software and operating systems. That choice meant the presentation didn’t get into any big-ticket numbers about the company’s entertainment services. However, Apple has made some updates to add functionality to both its Podcasts and Apple Music platforms. Continue Reading
Apple rolled out the beta version of its hotly-anticipated podcast analytics in December, meaning show producers have had about a month to collect and assess new amounts of data around how their work performs in one of the most important podcast platforms. Wired spoke to several industry leaders about Apple Podcast Analytics, and their early findings support the anecdotal evidence that podcast listeners are indeed deeply engaged with and supportive of their shows. Continue Reading
In a RAIN webinar last August, Melbourne-based podcast hosting and technology company Omny Studio announced a technology achievement that seemed either revolutionary or implausible, depending on one’s perspective. Omny claimed to offer podccast listening data captured from Apple’s Podcasts app. Today, prompted by the imminent release of Apple’s own podcast analytics, Omny has unfurled a description of its previously secret method. Continue Reading