Radio’s Brave New World

by James Cridland

James Cridland, U.K.-based radio futurologist, delivered an opening-day speech at Radio Days Johannesburg. He examined the threats radio faces in the digital era, including shifting demographics, reduced time spent, and competition in the car. He also notes radio’s built-in advantages, but ends with a warning against complacency. Continue Reading

Steve Goldstein: An Open Letter to Broadcasters: Stop Leaving Listening on the Table

by Steve Goldstein

In his latest column, Steve frankly addresses broadcasters: “The reality is that radio is still largely behind in the shift from linear to on-demand.” Citing cumes in major markets, the conclusion is that the average listener never hears most of radio’s best moments. Podcasting can rescue that loss. Podcasting isn’t just nice to have, Steve asserts, “It’s the most effective way to recapture the listening you’re already losing and to keep your audience engaged when they’re not in the car or near a radio.” It’s all about retention. A must-read column — rigorous, bracing, and motivating. Continue Reading

Mark Mulligan: Streaming is both retail and radio. It shouldn’t be

by Mark Mulligan

“The recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio. The two lanes converged into one – reverse bifurcation.” In his latest column, Mark Mulligan asks whether streaming (more exactly, supremium) can monetize fandom. Continue Reading