James Cridland’s International Radio Trends: The BBC World Service sees more listeners, and Ceefax lives!

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: Discussion of BBC World Service’s new five-year review: listener reach, digital growth, and more. Also, the demolition of a radio tower. And some dinky doo, too. Continue Reading

Borrell: 2022 double-digit ad growth for streaming audio; reduction forecast for radio

To promote an upcoming webinar next Tuesday, October 12, Borrell Associates has released projections of advertising recovery across 17 media categories. In it, radio is projected to experience negative growth, while streaming audio is predicted to grow ad revenue positively. Click for an explanatory graphic. Continue Reading

Downloads up, audience down (Podtrac) and RAIN Remix of September ranker

In Podtrac’s Top Podcast Publishers monthly ranker for September, out this week, we learn that average audience was down month-over-month, and average downloads were up. We present the Podtrac ranker, and the RAIN Remix — which re-sorts the list by average number of plays, and listeners, per show for each publisher. Click through for details and charts. Continue Reading

Spotify expands Audience Network; plans self-serve podcast ad buying

In a multi-faceted, wide-ranging announcement, Spotify is expanding its audience network to Anchor podcasts, and plans other moves intended to benefit creators and advertisers. The overall thrust is to broaden the range of podcasts and advertisers, and facilitate how those groups do business on the platform. Spotify is also the first company to join a presitigious consortium focused on digital media safety. Continue Reading