RAIN Notes: Monday, July 15
— AI Transformations (The Alliance of Independent Agencies)
— New Beginning (Jacobs Media)
— New And Undisclosed (Dave Jackson)
Search Results for: https
Local ad buyers value referrals above all types of advertising
In the current Chart of the Week from Borrell Associates, we see local ad buyers’ best sources for new customers. And we learn that referrals from customers, as a source type, is favored over 12 channels of advertising. Those ad types represent a wide spectrum of marketing, from Facebook to billboards, TV to direct mail. Borrell emphasizes one specific comparison. Click for info and a big graph. Continue Reading
RAIN Notes: Friday, July 12
— Celeb-studded pod (iHeartPodcasts)
— New Beginning (Dave Zohrob)
— Roll or Stroll (Edison Research)
“This American Life” leaves NYT for NPR; slims ad load
A newly announced change which will move stewardship of This American Life ad sales from The New York Times to National Public Media (NPM). Click for audience metrics, show rankings, and other details. Continue Reading
Wondery grabs pod star Dax Shepard from Spotify; comprehensive distro, ads, dev, merch
Wondery grabs Armchair Expert with Dax Shepard from Spotify in comprehensive sales, distribution, development, merchandise deal. Click for details. Continue Reading
Ad Tech Tools Tame Trepidation in new Veritonic study
Veritonic released another in its series of research studies. This one starts with a stern corrective: “If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.” Click for data graphs and download info. Continue Reading
RAIN Notes: Wednesday, July 10
— Re-upping (Audioboom)
— Exclusive Deal (Acast)
— Exploring A Niche (Edison Research)
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Big 12 Conference chooses TuneIn for athletic audio coverage
TuneIn has landed a comprehensive coverage agreement with the Big 12 Conference, a premier college athletics organization. The arrangement includes launch of 24/7 Conference-branded audio station sometime before the August 29 start of the college football season. The deal represents another notch in TuneIn’s concentration of audio sports coverage that includes relationships with the NFL and NHL. Continue Reading
Acast enters the Japan market, creating a “transpacific bridge”
Acast is stepping into the Japanese podcast advertising market. The expansion is facilitated by a partnership with Otonal Inc., which Acast characterizes as Japans’ premier digital audio advertising agency. Click for details and quotes. Continue Reading
Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)
The average cost per thousand (CPM) for podcast advertising in June rose from the previous month. According to Libsyn’s monthly reckoning. The highest categorical ad rate is measured at $29 per thousand ad plays. Click for more, including the detailed time chart. Continue Reading
James Cridland’s International Radio Trends: Another pop-up station, and a drone light show
by James Cridland
This week James reports the BBC’s new station, called Election 2024. It’s a 24-hour news stream, and interestingly it is available only on the BBC Sounds app … and only in-UK listeners can hear it, and James is dubious. Also: American radio jingles, Australian radio mascots, and much more. Continue Reading
June podcast production accelerates 2024 slide (Listen Notes)
New podcast production skidded downward for the fifth consecutive month in June, with just under 6,000 new podcasts released. Over 13,000 newcomers were launched in May. Click for more details, and graphs.
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