Average podcast CPM rose in April (AdvertiseCast monthly report)

AdvertiseCast, a subsidiary of podcast host/tech company Libsyn, released the April edition of its monthly CPM tracker, continuing a trendline of how much advertisers pay to market in podcasts of different audience sizes. The average CPM for a 60-second spot across all measured podcasts rose by 1.5%. Click through for details. Continue Reading

iHeartMedia selects Sarah van Mosel to lead the iHeart Audience Network

iHeartMedia today announces that Sarah van Mosel, formerly CRO of Stitcher, will lead the company’s new iHeart Audience Network (“iAN”), an highly scaled audio inventory and audience targeting environment that spans podcasting (iHeartPodcast Network), streaming audio (iHeartRadio), and the vast reach of the largest commercial radio group in the U.S. Continue Reading

Scott Davis: Hi, I’m Scott Davis, I am the Senior Vice President for NPR sponsorship at National Public Media, and I am with Cassandra LaPrairie, a friend and client from Wise. Cassandra is the performance marketing lead for audio at… Continue Reading

  Brad: Manoush Zomorodi, thank you so much for joining me today. Manoush: Brad, I am grateful for the invitation. Thank you for having me. Brad: Oh, what a nice thing to say. Well, good, I’m looking forward to this… Continue Reading

Transcript: Time travel with Manoush Zomorodi on Podcast Business Lunch

The trascript of Manoush Zomorodi’s appearance on the Podcast Business Lunch on April 6, 2022. We asked her to review her entire podcast career, starting as a network producer, migrating to startup entrepreneur, and returning to a big network as host of The TED Radio Hour. It’s a fascinating trip with one of the most accomplished audio producers and personalities. Continue Reading