The firehose of podcast advertising research brings a new deck from AnalyticsIQ, an Atlanta-based research consultancy. The study is titled Podcast Listening Behaviors, and takes its data from Pew Research Center, Forbes, and the IAB.The report’s thesis hangs on two basic facts: Podcasts have grown in popularity, and that growth is an opportunity for marketers. We dive into the numbers.
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Audio analytics and research platform Veritonic has delivered a concise and punchy graphical rationale for podcast advertising. (It’s available HERE.) The presentation emphasizes three main points. Click for details and the download link. Continue Reading
If there is a new-year predictions race, The Podglomerate wins the year in the podcasting field (as far as we know). The podcasting services firm has unleashed 2025 predictions garnered from featured guests in the Podcast Perspectives video series. There have been 46 guests in that series, and 18 of them have joined (so far) in the predictions series. Continue Reading
— Following TheMoney (Sort Of) (Milly Botes)
— Benchmark Survey; New Questions (Jacobs Media)
— Shade (Ari Herstand) Continue Reading
Apple’s annual release of top podcasts in various categories is here. It is based on devices that pull from Apple Podcasts — not a platform-agnostic list such as produced by Edison Research. Click for the list, and RAIN’s year-over-year comparison.
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— A New Deal (Acast)
–The Tops (Edison Research)
— Keys, Shifts, and Trends (MIDiA Research) Continue Reading
Yesterday we looked at the Podcast Marketing Trends report issued by the Podcast Marketing Academy. The information is based on a survey of 515 podcasters, representing over two billion downloads and 28,000 episodes. Today we bring part 2 of our review. Continue Reading
by Heather Osgood
Is call-to-action (CTA) always the best approach to podcast advertising? Not necessarily, and that is the subject of this guest column by Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media. A more nuanced approach is sometimes suggested. And this comes with a reassurance: “The absence of a CTA doesn’t mean the absence of KPIs” (key performance indicators). Click to learn about the power of connection over direct action, and avoiding audience fatigue. Continue Reading
The Podcast Marketing Academy (whose manifesto is HERE) has released results of a study conducted in Q1 this year: Podcast Marketing Trends. The field work interviewed 515 respondents, all of them podcasters. That group represents over two billion cumulative downloads and 28,000 produced episodes. The survey is characterized as “sadistically long and detailed.” This is Part 1 of our coverage. Continue Reading
Wondercraft, the world’s first AI-powered creative audio studio, and leading audio management platform, Frequency, have announced an integration to let brands and media publishers produce and deploy personalized audio ad campaigns at scale. Click for the details. Continue Reading
Euphoric public statements are emanating from Spotify as the world’s leading streaming audio platform releases Q3 earnings. Virtually all numbers moved upward in monthly and annual views. Click for much detail, graphs, and stock movement.
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— No Honoring Excellence (Podcast Hall Of Fame)
–Name Check (The Podcast Haven)
— Logical Choice (Jennie Gart & iHeartPodcasts Continue Reading