RAIN Notes: Friday, May 13
Jottings of Note
— Globalized (Acast)
— Setting Direction (WNYC Studios)
— Incoming CFO (TuneIn)
Edison Top 50 Podcasts: More new additions than previous lists
Edison Research released its Top 50 Most Listened To Podcasts list for the 4-quarter span of Q2/2021 through Q1/2022. In RAIN’s tracking of these lists, we see six new additions, compared to four new podcasts in the previous list, and three new shows in the list before that. Click through for the visual comparison.
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Steve Goldstein: Podcasting’s Biggest Challenge is Listener Retention
by Steve Goldstein
In the latest guest column from Steve Goldstein, he observes the limited shelf space in podcasting: “In podcasting, the average listener gets to five shows each week. That’s it. For many, time is not elastic.” There is an ABCD solution. Continue Reading
IAB Podcast Upfront 2022: The presentations of Day 3
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 3.
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Comedy rules Edison Research “Top Podcast Genres” ranker
Edison Research has released its U.S. Top Podcast Genres, By Reach list, representing U.S. listening over four quarters: Q2/2021 through Q1-2022. Comedy is atop the ranker, followed by News and Society & Culture in the #3 spot. “Comedy” is a difficult genre to nail down. Click for details. Continue Reading
IAB Podcast Upfront 2022: The 10 presentations of Day 2
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 2
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CBC releases spring/summer podcast schedule
Canada’s public broadcaster and the top-ranked podcast publisher has released its podcast slate for Spring/Summer 2022. Click through for details of five shows. Continue Reading
IAB Podcast Upfront 2022: The 12 presentations of Day 1
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage. Continue Reading
Tom Webster, leaving Edison Research, will join Sounds Profitable as partner
We recently reported that Edison Research SVP Tom Webster would exit the company for a new venture. Today we learn more specifics: Webster will join Sounds Profitable, the weekly newsletter about podcast ad technology from James Cridland’s Podnews, created and authored by Bryan Barletta. Continue Reading
Audacy Q1 2022: Podcast revenue gains, and a new digital audience network
In Audacy’s Q1 earnings call, chief executive David Field revealed a general picture of digital growth: Podcasting +37%, and overall digital revenue +16%. A key focus was the launch of ADAN — the Audacy Digital Audience Network. Click for more. Continue Reading
Transcript: Bryan Moffett and the NPR Network Growth Initiative (RAIN PBL)
Bryan Moffett is COO of National Public Media, the nationwide sales and sponsor development organization of NPR. More recently he took an additional role as head of the recently announced NPR Network Growth team. We discuss the mission and aspirations of this new initiative, and how podcasting is at the center of it. Plus much more!
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$1.4B: More content, larger audience, increased ad spending, and DAI fuel record podcast revenue growth (IAB)
“U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media. With 72% growth, podcast advertising grew twice as fast as the total internet advertising market.” –U.S. Podcast Advertising Revenue Study, IAB Click through for many more details and graphs. Continue Reading