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“Spotify doesn’t come to mind as a tried-and-true video ad platform. Media planners think of it as a digital audio platform.” Overcoming that challenge has led Spotify to winning the B2B category in the recently announced Drum Awards. The… Continue Reading
Podscribe, an attribution and analytics platform for ad buyers of podcasting, has released new capabilities in the media planning platform it offers to advertisers. The company calls it “a major upgrade,” available in all user dashboards. The news illuminates some of the intelligence that advertisers can access in crafting campaigns. Continue Reading
Podcast audience intelligence company Number 8 has struck an alliance with media sales organization Katz Media. At the center of this business collaboration is Number Eight’s technology called Podcast Lookalikes. Continue Reading
Gumball, the marketplace for advertisers to buy host-read ads directly from podcasters, is splashing a new audio ad format called Adaptive Ads, touted by the company “to make podcast ads smarter, more relevant, and easier to scale.” Content + Scale is the guiding strategic formula. Click for details. Continue Reading
Audio data and solutions company Sounder, a subsidiary of Triton Digital, “has gone multilingual,” as announced by Triton EVP Sharon Taylor. The announcement rolls up to Triton parent iHeartMedia. Triton Digital faced a daunting challenge in its plan to internationalize Sounder. Continue Reading
Podcast data and discovery platform Podchaser has developed a new audience category to help advertisers tailor the reach of their campaigns. It is political skew. The idea, in Podchaser’s words, is to “offer unprecedented clarity.” Click for the full read.
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Podcast analytics and attribution company Chartable will be closed by parent company Spotify. The streaming giant acquired Chartable in February, 2022. At the time, Chartable and the likewise acquired Podsights gave Spotify a formidable podcast tech stack. The sunsetting appears to be a simplification of internal brands and functions. Click for more info and announcement language. Continue Reading
Newsweek wants to provide readers with contextually relevant podcast recommendations. Headliner, which creates short video promotions of podcasts and other online entertainment, is providing those recommendations to Newsweek in a deal announced today. Continue Reading
Podcast growth agency Bumper has developed and released a new measurement dashboard which promises to publishers “the true performance” of podcasts. Bumper’s thesis is this: “In 2024 it continues to be unreasonably difficult to measure the success of a podcast.” The new product offers a solution. Continue Reading
Captivate calls it “the gold standard for podcast analytics measurement.” Megaphone refers to “the highest industry standards around accuracy and transparency in podcast measurement.” Both companies have announced their compliance with the IAB’s latest standard. Click for more info and linkage to the IAB 2.2 documentation. Continue Reading
SiriusXM Media is announcing its adoption of Unified ID 2.0 (UID2) as an identity solution for its programmatic audio advertising. Sirius calls this decision “groundbreaking.” UID2 was developed by The Trade Desk, a leading demand-side advertising platform. Continue Reading
Top-tier podcast ad company AdsWizz is announcing that hosting platform Simplecast is now “officially part of the AdsWizz family.” That’s acquisition language, but both companies are acquired subsidiaries of audio giant SiriusXM, so this appears to be an internal tie-up of the two technologies. Click for more. Continue Reading