by Steve Goldstein
In this guest column, Steve Goldstein ruminates on the possible podcast-industry-wide switch from “Subscribe” to “Follow.” He cheers Apple for announcing the switch, but wonders: “Have we seen the last of the term “subscribe” as it relates to podcasts?”
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This masterful write-up summarizes several important announcements which were clustered into a single week. There are three connecting threads: 1. The (continued) astronomic rise of the independent artist; 2. The growth of creator tools; 3. Streaming’s growing pains. A must-read from a global leader in digital audio industry analysis.
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by Steve Goldstein
In this guest column, Steve Goldstein collects quotes from famous literary editors, all of them applicable to podcasting. Brevity is key.
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James Cridland returns with a richly informative newsletter about radio around the world. The decline of top 40. Live radio on smartphones. A song list from 1996. Much more. Continue Reading
by Jeff Vidler
In this valuable column, Signal Hill Insights President Jeff Vidler lays out the six keys to podcast discovery on the creator side. It’s based on survey research conducted as part of the Canadian Podcast Listener 2020. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein lists major sponsors of Tom Brady’s first Super Bowl in 2002. “Great brands and shows iterate to stay relevant,” Goldstein says, and that’s how this fun and interesting column relates to podcasting.
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by Jeff Umbro
In this week’s column, The Podglomerate CEO Jeff Umbro rounds up recent earnings reports from Spotify, SiriusXM, The New York Times, and Amazon. (With stock charts.) A nice grab-bag of industry updates rounds out the issue. Oh, also a podcast recommendation. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein lays out some Reality with a capital R for new and would-be podcasters. “The truth is well-funded companies with tools, talent, and resources at their disposal often fall into a similar trap of introducing merely adequate content along with vanilla marketing.” Steve itemizes three critical strategic components. A must-read column.
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by Jeff Umbro
In this week’s column, The Podglomerate CEO Jeff Umbro grapples with the often-overlooked, always-challenging topic of podcast content moderation. Should podcasting undergo the level of scrutiny that social networks do? Along with these ruminations, the column catches up with news from Spotify, Apple, and elsewhere. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein describes high points of the recently concluded virtual CES from the audio business perspective. Podcasts, in-car audio, and autonomous cars are highlighted. Plenty of links to session video available to watch.
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by Jeff Umbro
In this week’s column, The Podglomerate CEO Jeff Umbro catches up after a mini vacation, rounding up the latest acquisitions, a prediction, a podcast recommendation, and other topical items. Continue Reading
by Jeff Vidler
Signal Hill Insights President Jeff Vidler says podcasting has key differences from broadcasting. “Podcasts and broadcast radio are vastly different. Yes, they’re both based on audio, so certain audio skills are transferable. But that’s about it.” He breaks out three important podcast characteristics that radio professionals could be aware of. Continue Reading