Trading on the title of one of the most popular podcasts in the world, and on his own status as co-founder of the esteemed Earwolf comedy podcast network, Scott Aukerman is partnering with Acast to create Comedy Bang! Bang! World, a slate of premium podcast programming. Continue Reading
Global-owned digital audio exchange DAX is splashing a new partnership with podcast network Breakbeat Media. In the arrangement, DAX will exclusively represent audio ad sales for Breakbeat’s podcast portfolio. Ex-Spotify global exec Les Hollander is DAX CEO. Continue Reading
Jottings of Note
— Oops (RAIN)
— Take Two (Ximalaya)
— Doing Good for Bad (Ashley Flowers)
A newly released national poll commissioned by artist advocacy group musicFIRST intends to paint a picture of an American public that wants AM/FM terrestrial radio broadcasting to pay artist royalties for recordings played on-air. We cover the survey results and both sides of an ongoing lobby battle. Continue Reading
Media intelligence company Magna Global has released the latest edition of its U.S. Advertising Forecast report, measuring ad spend in the first half of 2021, compared to H1 2020. This upward-pointing research shows gains all over the place, including audio. Magna breaks out pureplay digital audio, which shows much higher gains than all audio combined. Continue Reading
Spotify is best known as a subscription service, but the platform serves more non-paying users to its ad-supported service. That part of the business contributes the smaller portion of revenue, but has always been meaningful to company growth and executive… Continue Reading
The annual International Podcast Day is Thursday of this week (September 28), and is also an organization which started it in 2014. That year, and each year since, the leaders have created extensive programs of live-streamed podcasts. Things are changing this year. Continue Reading
Jottings of Note
— 51st State? (Audacy)
— Music data (DDEX)
— Bond … Pod Bond. (Podcast Radio)
In the recently released Podcasting Today 2021 report from Nielsen, we see an interesting gender breakdown of podcast listening — no doubt useful for podcast advertisers to be aware of. We also look at income and age breakdowns. Click through for details and visuals. Continue Reading
Jottings of Note
— New Phase (Korri Kolesa)
— Marvelous (SiriusXM)
— What’s it Worth? (Podcast Editor Academy)
Cumulus Media is announcing a new partnership with Rolling Stone to produce Don’t Let This Flop, a weekly roundup of highlight content, memes, and trends on TikTok. Hosted by two Rolling Stone writers.
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In Magellan AI’s latest monthly report of top podcast advertisers, tracking August activity, we see many of the same brands that have populated the Top 15 Spenders list for the last several months. There are only two new ones amid lots of repeaters. Click for details and charts. Continue Reading