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News

New board members for the Podcast Taxonomy Consortium

Posted on June 22, 2021 by Brad Hill

Podcast Taxonomy, a consortium which establishes and defines creative roles in podcasting, has announced eight board members. Click through to see them. The new board plans to convene quarterly. Continue Reading →

News Podcast Taxonomy

Facebook expands into “Audio Rooms,” and podcasts

Posted on June 21, 2021 by Brad Hill

Facebook belatedly joins the audio age today … but just barely. The company is simultaneously launching Facebook Podcasts and the new Audio Rooms product. Click through for descriptions, details, and speculations. Continue Reading →

News Facebook

ARN gains exclusive podcast ad sales for The New York Times in Australia

Posted on June 20, 2021 by Brad Hill

Australian audio company ARN has gained exclusive podcast Australian ad sales representation for The New York Times, the company announces. The deal facilitates Australian advertisers reaching the entire NYT portfolio. ARN also operates the iHeartPodcast Network Australia. Continue Reading →

News ARN, The New York Times

Triton Digital Podcdast Report elevates Stitcher to #1 in downloads

Posted on June 18, 2021 by Brad Hill

The periodic podcast reports from leading technology and metrics companies create a drumbeat that sounds nearly identical month after month. Changes in ranking order are rare in the top 10 or 20 measurement slots, no matter what the metric. The latest from Triton Digital shows a shift in the #1 spot, but the margin is paper-thin. Continue Reading →

News Triton Digital

w3 Awards adds a podcast category (and a LOT of sub-categories)

Posted on June 18, 2021 by Brad Hill

The w3 Awards are an annual recognition program for excellence in website presentation, marketing, video, mobile site, mobile apps, social presences … and this year, podcasts. Tons of categories, and they differ substantially from how Apple sorts podcasts. We like it. Continue Reading →

News w3 Awards

SXM Media leverages AdsWizz tool to bring podcast transcriptions to ad targeting

Posted on June 17, 2021 by Brad Hill

SXM Media, the audio ad network that combines SiriusXM, Pandora, and Stitcher ad-supported content, is now offering podcast transcriptions to help target audiences based on granular subject matter signals. This beta feature is enabled by an AdsWizz tool. Click for details. Continue Reading →

News SXM Media

Sean Rameswaram promoted to greater scope in Vox audio

Posted on June 16, 2021 by Brad Hill

This is Sean Rameswaram, host of the news podcast Today, Explained, explaining his promotion: ““Eight hundred episodes in, I couldn’t be more thrilled to have finally been promoted to co-host of Today, Explained.” That was tongue-in-cheek, and there is more to the announcement. Continue Reading →

News Sean Rameswarem, Vox

“Call Her Daddy” exits Barstool Sports for Spotify-exclusive deal ($60M)

Posted on June 16, 2021 by Brad Hill

“You wanna know who we’re crawling into bed with this time? […] We are now officially in an exclusive relationship with Spotify.” –Alex Cooper’s in-character announcement of a buyout deal with Spotify. The high-rated show will be exclusive starting July 14. Continue Reading →

News Barstool Sports, Call Her Daddy, Spotify

Soundtracking your favorite app: Audioburst releases a support study

Posted on June 16, 2021 by Brad Hill

Audioburst, an AI-driven audio search and delivery platform, is eager to stream spoken-word audio within mobile apps in categories like fitness, weather, shopping and many others. The company released a study which supports the concept, surveying execs of mobile app companies serving large numbers of daily users. Continue Reading →

News Audioburst

RAIN Notes: Friday, June 11

Posted on June 11, 2021 by Brad Hill

Jottings of Note

—  TV / Podcast (NATPE)

— Talkative Ads (Instreamatic)

— Yikes (The Verge)

Continue Reading →

News

SCA app LiSTNR sets stream record in May as digital audience grows; smart speakers too

Posted on June 10, 2021 by Brad Hill

Australian radio company Southern Cross Austereo (SCA) announced that its audio listening app LiSTNR hit a record in May: A new record high of 10.9-million active streams were served during the month, a 20% increase year-over-year. That includes live streaming radio, podcasts, music, news, sport, and information. Continue Reading →

News LiSTNR, SCA

DAX signs exclusive sales representation for AccuRadio

Posted on June 10, 2021 by Brad Hill

Digital audio advertising and programmatic platform DAX has signed a multi-year exclusive ad-rep deal with streaming music service AccuRadio. AccuRadio was ranked #10 in Triton Digital’s Streaming Metrics Monthly Ranker for April, and has the highest average TSL (time spent listening) of any Triton-measured streaming entity. Continue Reading →

News

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