RAIN Notes: Tuesday, February 15
Jottings of Note, smart speaker edition
— Read It (The Podcast Reader)
— TOPcast (WTOP)
— Perspectives (Metal Injection & Spotify)
News
Matt Deegan: Content-Rich, Hyper Local Audio
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. In this edition, a hyperlocal radio station. Name: Alfred. Market: 12,000 listeners. Content: A daily podcast. Read this interesting and charming account of an audio experiment that leverages the distinct characteristics of podcasting and news radio. Continue Reading
“We showed up on the Apple charts, and that’s the day everything changed.” Mike Carruthers at RAIN Podcast Business Lunch (transcript)
Mike Carruthers was the guest speaker at RAIN’s Podcast Business Lunch on Feb. 9. Mike is the creator and host of Apple top-10 charting podcast Something You Should Know. He described the radio roots of this hit show, how it is produced, and how the advertising works. Click through to read the conversation and link to the video. Continue Reading
Acast adds to North American team with two U.S. execs
Swedish-based global podcast company Acast has appointed two new directors in its U.S. Creator Network: Tiffany Ashitey as US Director of the Creator Network, and Tim Ruggeri as US Director of Development and Studios. Continue Reading
RAIN Notes: Friday, February 11
Jottings of Note, smart speaker edition
— South Africa metrics (Edison Research
— Key Historical Moment (EFF & Marc Maron)
— Atop (ARN / iHeartRadio Australia)
Audience and downloads up (Podtrac) and RAIN Remix of January Top Publishers ranker
In Podtrac’s Top Podcast Publishers monthly ranker for January we learn that the metrics for audience growth were mainly on the upswing. Click through for the results, and RAIN’s remix, which re-sorts the top publishers by average listeners and plays per show. Continue Reading
RAIN Notes: Tuesday, February 8
Jottings of Note, smart speaker edition
— Looking Back (Magellan AI)
— Heroic Listeners (Edison research & Ad Results Media)
— Getting Along Great (PRX and Futuro Media)
Edison’s Top 50 U.S. Podcasts 2021: All podcasts eligible; Joe Rogan is #1; and now you can sort it
Edison Research has released its always-interesting Top Podcasts list, this one for all of 2021. (See the bottom of this post.) The Joe Rogan Experience is atop the list, followed by The Daily at #2. Edison’s reckoning of top podcasts is importantly different from Podtrac, Triton Digital, and other machine-based measurements, because no podcast is excluded. Click through for the list, and a link to a nifty interactive version of it. Continue Reading
“Don’t do it for the money” — Tom Webster at RAIN Podcast Business Lunch (transcript)
Missed the webinar? Would rather read anyway? Here is the transcript of the inaugural RAIN Podcast Business Lunch, featuring Tom Webster. Continue Reading
RAIN Notes: Friday, February 4
Jottings of Note, smart speaker edition
— Looking Back (Magellan AI)
— Heroic Listeners (Edison research & Ad Results Media)
— Getting Along Great (PRX and Futuro Media)
Spotify crosses 400-million monthly users as revenue grows
While the Joe Rogan controversy appeared to push SPOT stock sharply downward this week, the company’s reported Q4 2021 financials (released earlier this week) draw a less troubled picture with lots of green ink. Click through for a simple breakdown of quarterly and annual comparisons in user growth and revenue growth. Continue Reading
RAIN Notes: Wednesday, February 2
Jottings of Note, smart speaker edition
— Elevation (Triton Digital)
— New Home (Acast)
— Four-parter (Colorado Public Radio)
— Guidance (Apple Podcasts)