RAIN Notes: Thursday, May 19
Jottings of Note
— Untangling (Spotify)
— A Return to Audio (New York Times)
— Back in the Day (SiriusXM)
News
Podcast spending +13% in Q1: Magellan Benchmark Report Q1 2022
Podcast ad spending continued to grow with a 13% rise in Q1, according to Magellan AI’s Podcast Advertising Benchmark Report. Click through for key findings, more metrics, and a link to the free report. Continue Reading
AM/FM listening “slowly trending down” — Techsurvey 2022
In the 2022 edition of Techsurvey, an annual consumer survey study performed by Jacobs Media, the title “Radio: A Return to “Normal?” refers to post-Covid listening trends, while investigating whether “normal” now includes broader and more enduring changes in audio consumption habits. Continue Reading
Australian podcast ad spend jumped up in Q1; 15 top spenders listed
iHeartPodcast Network Australia, operated by media group ARN, has partnered with Magellan AI to quantify ad spend, and the top spenders, in the Aussie market during Q1. The headline number: Overall ad spend on podcasts grew 52% in Q1, year over year. Click for more metrics and the top spenders list.
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RAIN Notes: Friday, May 13
Jottings of Note
— Globalized (Acast)
— Setting Direction (WNYC Studios)
— Incoming CFO (TuneIn)
IAB Podcast Upfront 2022: The presentations of Day 3
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 3.
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IAB Podcast Upfront 2022: The 10 presentations of Day 2
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 2
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CBC releases spring/summer podcast schedule
Canada’s public broadcaster and the top-ranked podcast publisher has released its podcast slate for Spring/Summer 2022. Click through for details of five shows. Continue Reading
Tom Webster, leaving Edison Research, will join Sounds Profitable as partner
We recently reported that Edison Research SVP Tom Webster would exit the company for a new venture. Today we learn more specifics: Webster will join Sounds Profitable, the weekly newsletter about podcast ad technology from James Cridland’s Podnews, created and authored by Bryan Barletta. Continue Reading
Audacy Q1 2022: Podcast revenue gains, and a new digital audience network
In Audacy’s Q1 earnings call, chief executive David Field revealed a general picture of digital growth: Podcasting +37%, and overall digital revenue +16%. A key focus was the launch of ADAN — the Audacy Digital Audience Network. Click for more. Continue Reading
Transcript: Bryan Moffett and the NPR Network Growth Initiative (RAIN PBL)
Bryan Moffett is COO of National Public Media, the nationwide sales and sponsor development organization of NPR. More recently he took an additional role as head of the recently announced NPR Network Growth team. We discuss the mission and aspirations of this new initiative, and how podcasting is at the center of it. Plus much more!
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RAIN Notes: Friday, May 6
Jottings of Note
— Expansion (AdsWizz)
— Assessing Value (Audio UK)
— Incoming CFO (TuneIn)