RAIN Notes: Thursday, February 24
Jottings of Note, smart speaker edition
— Starring role (a16z)
— Money to Burn (Fireside)
— Crossover (Amazon/Wondery)
News
“The growing and emerging value of audio” Kathy Doyle at RAIN Podcast Business Lunch (transcript)
Kathy Doyle, VP of Content Development at Macmillan Publishers, appeared on RAIN’s Podcast Business Lunch to discuss the business details of the only podcast network with a “Big 5” book publishers. This is the transcript. Continue Reading
RAIN Notes: Thursday, February 17
Jottings of Note, smart speaker edition
— Helping Or Hurting (Hollywood Reporter)
— Pitch Guide (Apple Podcasts)
— Identify (CMO)
Podcast “Super Listeners” soak up 11.2 hours/week, via YouTube & Spotify more than Apple
Super Listeners 2021, a consumer research study by Edison Research with support from Houston-based Ad Results Media, was released in a webinar yesterday co-hosted by Edison SVP Tom Webster and Ad Results Media CEO Marshall Williams. Fascinating results ensued. Click through for details, graphics, and a download link. Continue Reading
iHeartMedia partners with Veritone’s synthetic voice/translation tech to broaden global podcast reach
In a signal of how well resourced networks can use technology to enlarge their footprints, iHeartMedia is pairing with audio-AI company Veritone to translate and synthetically voice iHeart’s leading podcasts for Spanish-speaking markets. Click for details, and a link to RAIN’s interview with Veriton president Ryan Steelberg. Continue Reading
RAIN Notes: Wednesday, February 16
Jottings of Note, smart speaker edition
— Data Chat (Edison Research)
— House of Pods (Mark Mulligan)
— An Early Bet (Squarespace; NYTimes)
RAIN Notes: Tuesday, February 15
Jottings of Note, smart speaker edition
— Read It (The Podcast Reader)
— TOPcast (WTOP)
— Perspectives (Metal Injection & Spotify)
Matt Deegan: Content-Rich, Hyper Local Audio
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. In this edition, a hyperlocal radio station. Name: Alfred. Market: 12,000 listeners. Content: A daily podcast. Read this interesting and charming account of an audio experiment that leverages the distinct characteristics of podcasting and news radio. Continue Reading
“We showed up on the Apple charts, and that’s the day everything changed.” Mike Carruthers at RAIN Podcast Business Lunch (transcript)
Mike Carruthers was the guest speaker at RAIN’s Podcast Business Lunch on Feb. 9. Mike is the creator and host of Apple top-10 charting podcast Something You Should Know. He described the radio roots of this hit show, how it is produced, and how the advertising works. Click through to read the conversation and link to the video. Continue Reading
Acast adds to North American team with two U.S. execs
Swedish-based global podcast company Acast has appointed two new directors in its U.S. Creator Network: Tiffany Ashitey as US Director of the Creator Network, and Tim Ruggeri as US Director of Development and Studios. Continue Reading
RAIN Notes: Friday, February 11
Jottings of Note, smart speaker edition
— South Africa metrics (Edison Research
— Key Historical Moment (EFF & Marc Maron)
— Atop (ARN / iHeartRadio Australia)
Audience and downloads up (Podtrac) and RAIN Remix of January Top Publishers ranker
In Podtrac’s Top Podcast Publishers monthly ranker for January we learn that the metrics for audience growth were mainly on the upswing. Click through for the results, and RAIN’s remix, which re-sorts the top publishers by average listeners and plays per show. Continue Reading