Business software company Marketron today announced the addition of location-based advertising to its suite of monetization products. Location-based advertising addresses the dominant trend in digital listening, which is the migration of consumers to mobile environments. An eMarketer study this month concluded that mobile advertising will surpass traditional radio advertising revenue this year. Continue Reading
Clear Channel’s iHeartRadio is partnering with ad-tech provider AdsWizz to create “unique and integrated digital advertising capabilities,” it was announced this morning. The partnership will enhance ad insertion and targeting across a wide scope of brands and content — over 840 Clear Channel radio stations that stream live webcasts on the iHeart platform. Continue Reading
Brief new items and worthy reads from around the web: Google execs join Spotify; blue notes for jazz and classical; new musical startups; UK’s anti-piracy program Continue Reading
MTV, VH1, and BET could see a resurgence in how they share music thanks to a new partnership between owner Viacom and Spotify. The deal will make artists highlighted on Viacom’s web and on-air programming easily available to listeners through Spotify playlists. Continue Reading
Pandora announced that Lars Murray will serve as its new vice president of industry relations. Murray joins the company from Columbia Records, where he was vice president of digital media. Continue Reading
Clip Interactive has announced an agreement with Entercom to create mobile apps for Entercom’s Portland radio stations. The new apps will allow listeners to interact with “all elements of the broadcast and stream.” The apps are designed to create additional station revenue. Continue Reading
Stream aggregator TuneIn had a soccer-motivated milestone during the World Cup tournament. The whole event (not just Brazil’s sad shocker at the end) added up to TuneIn’s biggest listening attraction ever. Continue Reading
Brief new items and worthy reads from around the web: Legal blog demystifies the YouTube/indie artist contract; Baboom gets a new industry hire; Spotify loses a European exec Continue Reading
Sunita Kaur, director of Asia for Spotify, spoke with The Next Web about the company’s plans for growth in the coming months. Since its first foray into Asian markets in April 2013, Spotify has been moving slowly. The company is only present in Hong Kong, Malaysia, Singapore, Taiwan, and the Philippines, leaving huge swaths of the continent untouched. Continue Reading
Deezer announced changes to its subscription options on Friday. The Paris-based streaming service said it will discontinue the desktop-only Premium plan for new users. Existing members with that plan will be able to continue using the Premium plan if they wish. Continue Reading
Brief news items and worthy reads from around the web: Yahoo! Live update; Kindle Unlimited and its implications for content subscriptions across media types; what do people really care about in connected cars? Continue Reading
In a video (click through to watch) of an interview at the Brainstorm Tech conference hosted by Fortune, Spotify CEO Daniel Ek covered a lot of ground, In particular, he downplayed the possibility of Spotify spinning out a much-rumored IPO, with an offhand criticism of life as a public company. Continue Reading