RAIN Notes: November 19
— A New Deal (Acast)
–The Tops (Edison Research)
— Keys, Shifts, and Trends (MIDiA Research) Continue Reading
News
Topics, formats, budgets: Podcast growth decisions (Podcast Marketing Academy)
Yesterday we looked at the Podcast Marketing Trends report issued by the Podcast Marketing Academy. The information is based on a survey of 515 podcasters, representing over two billion downloads and 28,000 episodes. Today we bring part 2 of our review. Continue Reading
Heather Osgood: Do You Really *NEED* a CTA?
by Heather Osgood
Is call-to-action (CTA) always the best approach to podcast advertising? Not necessarily, and that is the subject of this guest column by Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media. A more nuanced approach is sometimes suggested. And this comes with a reassurance: “The absence of a CTA doesn’t mean the absence of KPIs” (key performance indicators). Click to learn about the power of connection over direct action, and avoiding audience fatigue. Continue Reading
Wondercraft and Frequency forge solutions for personalized ad campaigns
Wondercraft, the world’s first AI-powered creative audio studio, and leading audio management platform, Frequency, have announced an integration to let brands and media publishers produce and deploy personalized audio ad campaigns at scale. Click for the details. Continue Reading
SPOT(ify) surges in wake of Q3 finances
Euphoric public statements are emanating from Spotify as the world’s leading streaming audio platform releases Q3 earnings. Virtually all numbers moved upward in monthly and annual views. Click for much detail, graphs, and stock movement.
Continue Reading
RAIN Notes: November 13
— No Honoring Excellence (Podcast Hall Of Fame)
–Name Check (The Podcast Haven)
— Logical Choice (Jennie Gart & iHeartPodcasts Continue Reading
October podcast production continues 2024 dip (Listen Notes)
New podcast production skidded downward in October, establishing the sixth month trend of desultory trending. To be clear: Although no firm direction is established, the output level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading
RAIN Notes: November 6
— No End To Options (The Podglomerate)
–Class In Session (Eric Nuzum) Continue Reading
RAIN Notes: November 4
— Things End (Libsyn)
— Honor Roll (International Women In Music Awards)
— Like Nothing Else(Matty Staudt)
Layoffs and unstructuring at Tidal: “Like a startup again”
Jack Dorsey, owner of the Tidal streaming music service, today announces a sweeping adjustment of Tidal’s corporate structure, staff size, and competitive positioning. Click for available details and quotes. Continue Reading
Podtrac launches global Top Podcasts By Country
In an intriguing reversal of Podtrac’s familiar podcast ranker — in which the measurement company examines one area of interest with multiple participants — Podtrac has introduced Top Podcasts By Country, which lists the single #1 podcast in each of 30 countries. Click for more info, some of the results, and alink. Continue Reading
RAIN Notes: October 22
— Modern Tech for Ancient History (Libsyn)
— Knowing The Audience (Experian)
— Bestowal (ARN iHeart & Magellan AI)