RAIN Notes: Wednesday, April 10
— Imperiled? (Variety / Ari Herstand))
— Meeting Up (Toronto Podcast Meetup)
— Better Is Good (Prohaska Consulting)
— Imperiled? (Variety / Ari Herstand))
— Meeting Up (Toronto Podcast Meetup)
— Better Is Good (Prohaska Consulting)
— Imperiled? (Jacobs Media)
— GeoPermission (FCC)
— The Winner Will Be (Quill Podcast Awards)
Sounds Profitable has released The Ad Bargain: Attracting Consumer Attention in a Sea of Ads, in collaboration with Signal Hill Insights. The stated purpose is to compare podcast advertising with YouTube and cable TV marketing, with the criteria being consumer receptivity, attention, and effectiveness. It is a deep study with opulent levels of detailed results. Click for samples and a link to the real thing. Continue Reading
RAIN News is completing an initiative to become a French-language publication. Nobody is more startled than we are. Continue Reading
Today, AccuRadio launches its new AccuGesture technology. It promises to give the world its first opportunity to move beyond swiping on a screen, using a mouse, or using one’s voice to control the music streaming experience. The gestures seem unusual, but who are we to judge? Continue Reading
The 2024 edition of Edison Research’s The Infinite Dial was unveiled today at Podcast Movement Evolutions, presented by Edison Vice President Megan Lazovick. Infinite Dial is the preeminent documentation of American listening to all types of audio. Begun in 1998, it… Continue Reading
Audio adtech company Triton Digital has acquired podcast creation, management, and monetization platform Sounder. It is the latest and ultimate partnership between these two companies in a span of three and a half years. “As part of Triton Digital,… Continue Reading
— Resourceful (PRX)
— Leading With Trailers (Amaze Media Labs)
— Awarded (Fast Company)