London-based UK communications regulator Ofcom has released the 2025 edition of its Audio listening in the UK report. This survey-based study examines audio listening preferences, needs, and expectations.
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Edison Research unleashes another of its recurring podcast studies this week, coordinated with The Podcast Show in London. Top 25 Podcasts in the UK details the most popular shows in Q1. Plus — RAIN’s comparison to previous results of this research focus. Continue Reading
YouTube has launched and announced a podcast popularity chart, awkwardly named “Weekly Top Podcast Shows: Most popular podcast shows on YouTube.” The date range for this debut weekly chart is May 5-11, establishing a reporting cadence with a one-week lag. We examine and compare this ranker to recent Edison Research data on podcast popularity. Continue Reading
AI-powered audio studio Wondercraft has released AI in Content Creation 2025, a report which seeks to understand how creators, marketers, educators, and teams are building with AI. Information is based on a 2025 survey. Click for data, charts, and link to the original. Continue Reading
Organizational mental health consultancy Revelios, based in Oakville Canada, has released a study of mental health in the Canadian music industry. This release covers preliminary results of ongoing fieldwork, representing 804 surveyed individuals. These preliminary results display a nearly unanimous sentiment among Canadian musicians that mental health issues are widespread. Click for details and the download link. (HT: Alan Cross) Continue Reading
Media consulting firm Owl&Co has released the latest podcast metrics report in a season of many. Called The Global Podcast Economy: A Complete Picture, and subtitled Beyond Ads: Mapping Revenue Across Audio and Video Podcasts, this piece of work defines, characterizes, measures, delineates markets, asks questions, and provides answers. Click for details, graphs, and linkage. Continue Reading
In a newly completed study called All About The Music, the British Phonographic Industry trade group (BPI) casts a detailed look back at the UK recorded music industry in 2024. It is the (very impressive) 46th edition of BPI’s yearbook. Click through for key findings. Continue Reading
In a RAIN scrutiny of the newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. The the RAIN Remix reveals a new list of top publishers based on audience size per podcast. In that re-sorting, Revolver Podcass shifts from #18 to #1. Click for graphics. Continue Reading
The Joe Rogan Experience is predictably and regularly the top-ranked podcast in measurement studies which include all podcast platforms. Edison Research conducts one such survey, resulting in the Top 50 Podcasts In The U.S. This release represents a survey conducted in Q1, and results in a ranking of the top 50 podcasts. Click for details.
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Sharon Taylor — EVP, Triton Digital and ex-CEO of Omny Studio — has released the 2024 edition of Omny’s annual podcast benchmark report. In it we learn about download rates by content category and geographical region, and which of those rates can be considered “good.” Click for numbers and charts. Continue Reading
After surveying hundreds of monthly U.S. podcast listeners, audio measurement specialist Veritonic derived nine insights about what makes podcast ads effective. The company calls these “valuable insights on how brands can refine their audio strategies to better capture attention and drive results.” We review the findings, and discover a surprising aspect. Continue Reading
A new research report from Coleman Insights and Amplifi Media is titled From Explosion To Evolution: The State Of Video Podcasting. Findings were released and presented in a webinar hosted by Jay Nachlis (VP / Consultant, Coleman Insights) and Steve Goldstein (Founder / CEO, Amplifi Media). The 25-minute discussion was illustrated by 40 presentation slides. This is Part 1 of RAIN’s coverage.
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