“What is a podcast?” A back-to-basics question if we ever heard one, it’s how SiriusXM opens its latest research study. We dive deep into the numbers and charts. From “What is…” to whether size matters … and much more. Click for the many high points and link to the source. Continue Reading
In the 12-month measurement at Listen Notes, new podcast production took a sizable step downward (28%) in December 2025 compared to November of last year. Further, the November measurement represents the lowest podcast production of the 12-month period. Click for more metrics. Continue Reading
Apple announced its calculation of the most popular podcasts in 2025. The report offers several views of the information: Top Shows, Top New Shows, Most Followed Shows. Most Shared Shows, and Top Channels. We shuffled the information to reveal how the top shows are distributed among the different types — e.g. new shows, series, shows shared the most, followed the most, and subscription podcasts. Click for a unique graphic. Continue Reading
In the 12-month measurement at Listen Notes (HERE), new podcast production in took a sizable step downward in October 2025 compared to November of last year, and also month-over-month (Sep – Oct). 2024. Further, the October monthly measurement represents the lowest podcast production of the 12-month period. Click for charts. Continue Reading
New podcast production took a step upward in September compared to August, nudging about two percent to the gain. The most startling metric in this month’s statistical roundup is in the “AI Fake Podcasts Removed” chart. Click for details. Continue Reading
Recorded music revenue slowed in the first half of 2025, ocmpared to the previous year (H1 2024.) This measurement from MIDiA Research in its first mid-year recorded music model. Continue Reading
The Interactive Advertising Bureau (IAB) has revised its 2025 annual forecast of ad spend, “macroeconomic concerns” among ad buyers across multiple channels. The overall outlook has been revised downward by 1.6%. Click for more info, a visual and link to the original. Continue Reading
Magellan has released its Podcast Advertising Benchmark Report for Q2 2025. We share key findings, top spenders and industries, and more … plus how to download the original. Continue Reading
In what seems like an exhaustive exercise in debunking commonly held presumptions, a study released by the Audio Active Group (fronted by Westwood One and Cumulus Media), we see an argument that podcast advertisers overestimate the business-building power of audience targeting. At the same time, they underestimate the power of creative — how the advertisement is conceived, written, recorded, and produced. Click for very interesting metrics produced by Podscribe research. Continue Reading
In the just released Edison Research Top 50 Podcasts in the U.S. for Q2, we see long-familiar titles leading this elite pack. Continue Reading
In the Spring 2025 Nielsen radio ratings period, the measurement company reports “signifanct increases in listening across demographics and time periods. versus Fall 2024. he report represents the May-June-July period. The sudden apparent jump in listening is catalyzed by a change in the Portable People Meters, which now register three-minute listening periods qualifies as the defining standard for listening to a station Continue Reading
New podcast production took a substantial step downward in June compared to May, and less dramatically compared to June 2024. And in the month-over-month view, May-June represents the biggest single-month drop of the 12-month period. Continue Reading