Advertising in music services, and ad technologies that power it.
Eminent podcast platform Libsyn is leveraging this week’s Podcast Movement event to introduce a new discovery and monetization tool called PodRoll with Libsyn. The tool creates “You Might Also Like…” promotions within podcast feeds, showcasing episodes from similar shows on Apple Podcasts and Spotify. Click for details and link to illustrations. Continue Reading
Audio advertising workflow and management company Frequency announces a branding change and product launch of the Frequency Premium Publisher Network. Click for details and quotes. Continue Reading
Comprehensive podcast creator/advertiser platform Libsyn announces a substantial rise in creator earnings, while expanding its Automatic Podcast Ads program across its whole platform. In good news for smaller shows on Libsyn’s platform, the company has discarded the previous 2,000-download minimum to be included in the Automatic Podcast Ads program. Also — a handful of new podcasts have joined the platform. Continue Reading
“Spotify doesn’t come to mind as a tried-and-true video ad platform. Media planners think of it as a digital audio platform.” Overcoming that challenge has led Spotify to winning the B2B category in the recently announced Drum Awards. The… Continue Reading
Podcast giant Acast has released a case study of a recent ad campaign for KFC in Australia. The campaign was distributed across several shows and networks to attain scale and frequency. Click for details and the audio host read. Continue Reading
SiriusXM, primarily known for in-car listening devices and proprietary programming, has launched a breakthrough proposition that could change consumer presumption of the brand. It’s an ad-supported plan priced at “less than seven dollars” according to sources. Continue Reading
Podcast representation company True Native Media has introduced an entry-level service called PodRamp. It is tailored to help small shows enter the market and accelerate their growth. The goal, for both podcast and platform, is to grow the shows’ audience to qualify for PodPremium, True Native’s existing and cornerstone program. Continue Reading
Podscribe, an attribution and analytics platform for ad buyers of podcasting, has released new capabilities in the media planning platform it offers to advertisers. The company calls it “a major upgrade,” available in all user dashboards. The news illuminates some of the intelligence that advertisers can access in crafting campaigns. Continue Reading
Podcast audience intelligence company Number 8 has struck an alliance with media sales organization Katz Media. At the center of this business collaboration is Number Eight’s technology called Podcast Lookalikes. Continue Reading
Gumball, the marketplace for advertisers to buy host-read ads directly from podcasters, is splashing a new audio ad format called Adaptive Ads, touted by the company “to make podcast ads smarter, more relevant, and easier to scale.” Content + Scale is the guiding strategic formula. Click for details. Continue Reading
Stockholm-based podcast giant Acast has introduced an ad-buying system called Smart Recommendations. It’s an AI-powered search engine for advertisers, and it delivers recommendations of podcasts consumed by audience segments targeted by the advertiser. Click for details.
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The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading