Larry Rosin: A Potential Breakthrough for Podcasting Among Hispanics
by Larry Rosin
The signing of Eddie “Piolin” Sotelo to PodcastOne could raise awareness of the podcast category among Hispanics, where familiarity is low. Continue Reading
Author: Larry Rosin
Larry Rosin: What Wakes You Up?
by Larry Rosin
Edison Research President Larry Rosin reviews a survey which questioned how peoople wake up in the morning. Radio? Alarm buzz? Hungry dog? Continue Reading
Larry Rosin: The Online Audio Habit
by Larry Rosin
Edison Research President Larry Rosin analyzes the growth of online radio’s audience involvement, as people trend from monthly to weekly use over the past five years. The 2015 edition of The Infinite Dial, produced by Edison Research and Triton Digital, was released yesterday. Continue Reading
Larry Rosin: What Hath Technology Wrought?
by Larry Rosin
Guest columnist Larry Rosin, President of Edison Research, shares an information bite from the upcoming presentation of The Infinite Dial. Edison introduced a new query to the long-running survey series. Consumers were asked for their sentiment regarding technology generally. Continue Reading
Larry Rosin: What’s Playing On Those Earbuds?
by Larry Rosin
Guest columnist Larry Rosin, President of Edison Research, releases a data point from the most recent Share of Ear study. What do people listen to when they are mobile? Continue Reading
Larry Rosin: The Monster — AM/FM Reach
by Larry Rosin
Guest columnist Larry Rosin, President of Edison Research, shares new results from Edison’s ongoing Share of Ear study. Broadcast radio has enviable daily reach, but it is changing. Continue Reading
Larry Rosin: What’s a podcast again?
by Larry Rosin
Guest contributor Larry Rosin notes that even with surge of publicity for podcasts, many people don’t quite know what they are. Continue Reading
Larry Rosin: NPR One Has Changed My Life
by Larry Rosin
Every now and again – and perhaps more frequently these days – one encounters a technological change that immediately speaks to you and says: “You will never go back.” Continue Reading
Larry Rosin: Here Comes Hollywood
by Larry Rosin
Edison Research President Larry Rosin was interviewed by CNBC about the “Serial” podcast phenomenon. In this guest column, Rosin expands on his thought that Hollywood is where the impact from “Serial” will occur. Continue Reading
Larry Rosin: Why Is iHeartRadio Not Growing?
by Larry Rosin
Guest columnist Larry Rosin examines trendlines of streaming growth as measured by Triton Digital’s monthly Webcast Metrics report. Continue Reading